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»chat bots

Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant.... Continue reading »
by Allison Schiff // July 27th, 2017 //
»
Mastercard Hopes To One-Up Apple Pay By Hooking Into Retail And Chat Apps

Less card. More connected commerce. That’s Mastercard’s new mantra as it paves the way for payments in an IoT environment. While IoT commerce might mean consumers buy en masse from their connected fridge one day, Mastercard is starting from a more tangible place, helping brands like JetBlue test bookings in chat apps like Facebook Messenger.... Continue reading »
by Kelly Liyakasa // July 15th, 2016 //
»
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik

As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging apps that are trendy with teens and 20-somethings. In a partnership with messaging app Kik, revealed Wednesday, True[X] will begin to integrate 15-second interactive video ads that allow Kik users to exchange... Continue reading »
by Kelly Liyakasa // June 8th, 2016 //
»
 

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