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»messaging apps

Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers.
Missives From Meta’s First NewFronts, Where Signal Loss Wasn’t On The Agenda But Lurked In The Background

Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers. (The event took place on the top floor of the Fotografiska Museum on Park Avenue South, which happens to be located in the same building that Anna Delvey, the con artist immortalized in… Continue reading »
by Allison Schiff // May 4th, 2022 //
»
Travis Montaque, CEO & co-founder, Holler
Conversational Media, Emoji And DEI With Holler CEO Travis Montaque

Emoji have entered the lexicon. Two of Holler CEO Travis Montaque’s favorites are the upside-down smiley face and the dizzy face with spiral eyes, new on iOS 14.5. He breaks out the latter “when I’m on Zoom calls for six hours.” Although there was a time when emoji might have seemed like a facile, even… Continue reading »
by Allison Schiff // October 12th, 2021 //
»
Facebook is testing and introducing a batch of new tools help businesses personalize the experiences they offer on Facebook.
Facebook Intros Products To Get Personal Without Personalized Ads

Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products also make it easier for businesses to manage their day-to-day interactions with customers across Instagram, WhatsApp, Messenger and the big… Continue reading »
by Allison Schiff // September 16th, 2021 //
»
Zuckerberg At F8: The Future Is Private (Apparently)

“Today, we’re going to talk about building a privacy-focused social platform,” Facebook CEO Mark Zuckerberg declared, with only a mild sense of irony, as he kicked off the F8 developer conference in San Jose on Tuesday morning. One would be forgiven for wondering if Facebook is even capable of such a pivot, and Zuckerberg recognized… Continue reading »
by Allison Schiff // April 30th, 2019 //
»
The Monetization Motivation Behind Facebook’s Messaging Merger

Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and… Continue reading »
by Allison Schiff // January 29th, 2019 //
»
Can Facebook Keep The Monetization Train Chugging On Messenger?

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no… Continue reading »
by Allison Schiff // October 3rd, 2018 //
»
Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video

Facebook is pretty much minting money at this point. Despite concerns over ad load maxing out in the news feed, Facebook posted revenue of $9.32 billion for the second quarter, up 45% year over year from $6.43 billion. Mobile ad revenue at $8 billion was responsible for the vast majority of Facebook’s overall revenue in… Continue reading »
by Allison Schiff // July 26th, 2017 //
»
Children’s Data Doesn’t Have To Be a Regulatory Hot Potato, Says Kid-Friendly Chat App Jet.Me

Kids are accustomed to lying about their age. Most don’t bother with getting their parents’ permission to use Facebook, Kik, Whisper, Snapchat, Instagram et al. And that makes the data resulting from their usage quite murky, said Jenny Mirken, CEO and founder of Jet.me, a chat app and social network developed with the preteen set… Continue reading »
by Allison Schiff // January 5th, 2017 //
»
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik

As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging apps that are trendy with teens and 20-somethings. In a partnership with messaging app Kik, revealed Wednesday, True[X] will begin to integrate 15-second interactive video ads that allow Kik users to exchange… Continue reading »
by Kelly Liyakasa // June 8th, 2016 //
»
Messaging Apps Have A Goal In Sight, But Out Of Reach

Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform… Continue reading »
by James Hercher // September 15th, 2015 //
»
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