Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad […]
By Kelly Liyakasa and Alison Weissbrot Snap Inc. brought in $404.5 million in revenue in 2016, six times the $58.7 million it made in 2015 and higher than some investors had estimated, the company disclosed Thursday in its long-anticipated S-1. The popular photo, video and messaging app company aims to raise $3 billion in an […]
The Trade Desk expects a valuation between $550 million and $600 million, according to an amended S-1 filed Tuesday. The company will make 4.6 million shares available on the market, with an anticipated share price between $14 and $16. At the high end, it hopes to raise $85.9 million, compared to $86.3 million in its […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
AppNexus’ management and investors have spent the better part of a year preparing to take the company public. But the harsh (and getting harsher) IPO climate means they might not get to realize that ambition any time soon. As a result, even while AppNexus remains poised for a public offering – and could in fact […]
The ad tech industry isn’t going anywhere, but 2014 exhibited some of the financial shakiness that dogged public ad tech stocks through much of 2013, especially for companies that went public in the last 12 to 15 months. “The only slight surprise for me and many others [in 2014] was the sudden switch in sentiment […]
Just days shy of its IPO, Chinese ecommerce giant Alibaba Group reported Q2 revenue of $2.54 billion, a 46.4% increase over last year, while net income skyrocketed to $1.99 billion. The company could raise close to an additional $20 billion out of the IPO based on an average valuation of $168 billion. In a revised […]
It’s hard times for late stage advertising technology companies. Many public and private investors are gloomy on ad tech, and older startups needing new funds lately find themselves forced to choose between unattractive options, such as going public or raising money at a lower valuation, a painful event sometimes referred to as a “down round.” […]
Updated with comments from Brett Wilson, TubeMogul’s CEO Video demand-side platform (DSP) TubeMogul ($TUBE) made its NASDAQ debut Friday. While its share price was projected at only the $7 to $8 range – below previous predictions of $10 to $11 – within only an hour of trading, TubeMogul’s share price increased to $9.84. At the top of the hour, the company […]
Video demand-side platform TubeMogul priced the shares for its public offering Thursday, and the target price is significantly lower than the $11 to $13 per share the company previously specified. The company now expects to debut shares at a rock-bottom $7.00 to $8.00, according to an updated S-1. The company had previously hoped to raise $93 million, […]
Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract more clients. The company’s main business is linking online consumer activity with offline shopping behavior. It is one of […]
TubeMogul, whose IPO is expected soon, saw revenue from direct users of its demand-side platform (DSP) ramp up dramatically in the first quarter of the year. According to an updated S-1 filed with the Securities and Exchange Commission, total revenue for Q1 2014 grew to $22 million, 130% more than it made the first three months […]
Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention […]
Israel-based performance network Matomy has scrapped plans to raise about $100 million in a London Stock Exchange public offering that would have valued the company at around $400 million. The withdrawal was motivated in part by a “technicality” of London IPOs that requires at least a quarter of shares to be claimed by investors in the […]
Rubicon Project began trading on the New York Stock Exchange on Wednesday at $15, the low end of its previously stated $15 to $17 range range. Updated: As of 10:45 a.m. EDT, the stock was trading up 34% at $2o.10 per share. CEO Frank Addante and fellow C-Suite founders Greg Raifman (president) and Todd Tappin (COO/CFO) were […]
Video demand-side platform TubeMogul on Wednesday filed its S-1 registration document with the US Securities Exchange Commission, signaling its intention to raise $75 million in an initial public offering. Read the S-1. In the filing, TubeMogul stated, “For 2011, 2012 and 2013, our total revenue was $15.7 million, $34.2 million and $57.2 million, respectively, representing […]
If all goes according to plan, Rubicon Project’s public offering will raise about $108 million ($77 million after expenses) in cash and give it a market cap of $671 million. In an update to its January S-1 filing with the US Securities And Exchange Commission, the company said shareholders will offer 6.8 million shares of […]
Israel-based performance network Matomy on Monday signaled its intent to go public in a letter filed with the London Stock Exchange. As we noted earlier, the company aims to raise $100 million at a valuation of around $400 million. The filing also revealed Matomy has 388 employees, and more than 1,500 clients. Matomy’s business is […]
An updated S-1 from IPO aspirant Rubicon Project shows the sell-side platform’s revenue grew 47 percent in 2013, to $83.8 million for the full year. In its earlier filing, submitted to the U.S. Securities and Exchange Commission (SEC) last month, the company disclosed revenues only up to the third quarter of 2013. The new document […]
At long last, sell-side platform (or do you say “ad exchange” or “marketplace”?) Rubicon Project has filed it’s S-1 Registration Statement with the U.S. Securities And Exchange Commission in preparation for an Initial Public Offering (IPO). The company is looking to raise $100 million. It has yet to reveal pricing for its offering so no […]
French retargeter Criteo has officially gone public, and would seem to be riding the same wave of algorithmic enthusiasm that buoyed Rocket Fuel’s IPO last month. Within an hour of beginning trading on NASDAQ at $31 per share, CRTO jumped 33% to $41. The price puts its market cap is $2.26 billion — about on […]
Twitter’s IPO filing is no longer “confidential” as the microblog released its full S-1 document with the SEC that details its plans to sell $ 1 billion worth of stock. Twitter, which recently acquired mobile supply side platform MoPub and unveiled its own version of an ad exchange with several API partners, will trade under […]
Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator. In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in […]
AdExchanger asked industry leader and Mediaocean CEO Bill Wise his “take” on today’s Initial Public Offering (IPO) for real-time ad platform and services company, Rocket Fuel. The IPO netted Rocket Fuel $116 million and valued the company at approximately $1.8 billion at market close (stock quote). Bill Wise: On Rocket Fuel doubling and worth nearly […]
Rocket Fuel is living up to its name in its first hours as a public company. After going public at $29, the high end of its range, the share price more than doubled to $62 by late morning. Since then it has fallen back to $55.50, as of noon EST, a 91% gain. The running […]
French retargeting specialist Criteo has been planning its IPO filing for the better part of a year and it’s finally taking the plunge. The company filed an F-1 with the Securities and Exchange Commission that details its financial performance and other particulars about its business. The company hopes to raise $190 million from the stock sale, though […]
Real-time ad platform Rocket Fuel amended its S-1 Registration statement (see it) to go public and revealed how much it will raise and how much it will be worth should all go according to plan. The answer according to NASDAQ: “$102 million by offering 4.0 million shares at a price range of $24 to $27. […]
It’s a frenzied IPO season in the ad tech space. Despite the tepid reaction of investors to public offerings by Tremor and YuMe, companies like Rocket Fuel aren’t showing signs of cold feet. True, it helps to have a set of impressive financials, which Rocket Fuel submitted to the SEC last week. The Redwood City, […]
YuMe’s stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company’s shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial […]
As of today, YuMe is the latest video ad-tech company to officially go public, and although it has posted clearly strong revenue growth and profitability in the past year, the company’s IPO has been priced at $9 per share, according to an SEC filing late Tuesday night. Read it here. YuMe is selling 5.1 million […]
