Must Read The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce Google Unveils New Shopping Ad Formats And Packs More Demand Into Performance Max Streaming Was The Star Of This Year’s Upfronts Why This Server Company Launched Its First Ad Product – And Why It Won’t Be The Last Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels AdExplainer: The Difference Between AVOD and FAST The Pivot To AVOD Is Happening And The Trade Desk Is Here For It How TikTok’s Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products » Real-Time Ad Network Rocket Fuel IPO Nears $1 Billion Valuation by David Kaplan // Monday, September 9th, 2013 – 1:35 pm Share: Real-time ad platform Rocket Fuel amended its S-1 Registration statement (see it) to go public and revealed how much it will raise and how much it will be worth should all go according to plan. The answer according to NASDAQ: “$102 million by offering 4.0 million shares at a price range of $24 to $27. At the midpoint of the proposed range, Rocket Fuel would command a fully diluted market value of $981 million.” A source noted that the valuation above may be a bit high. While eventually, Rocket Fuel might sell close to 4 million shares, the IPO calls for just under 3.5 million to be sold. Multiply that number by the mid-point price of $25.5 per share, and the valuation looks more like $828 million, not $981 million. As with recent ad tech IPOs in the digital video space from Tremor and YuMe,Redwood City, CA-based Rocket Fuel will go public before reaching profitability. But whereas both Tremor and YuMe have shrunk their gap between loss and profit, Rocket Fuel’s has only grown. The company ended last year with a net loss of $10.3 million and ended the first six months of 2013 with a loss of $11.9 million. But as a wider programmatic platform player, Rocket Fuel has some advantages that might appeal to investors, despite the added losses. The company has shown strength in revenue growth and other sales metrics. It doubled its client list to 784 last year as revenue jumped 139% to $106 million. Gross margins also rose markedly, up 46% between January and June 2013 – 2 percentage points higher than the same period in 2012. Rocket Fuel has raised $76 million since opening its doors in 2008. The company’s public offering will leave Rocket Fuel CEO George John with the wherewithal to do more hiring of the kind promised earlier this year as well as well complete its international expansion. Interestingly, in perhaps another sign of the times from the S-1, investment banker LUMA Partners confirms that it is “co-managing” the RocketFuel IPO along with a host of other larger investment banks such as Bank of Montreal and Citigroup. Investment banks such as LUMA have traditionally helped with mergers and acquisitions. Enjoying this content? Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more! Join Today! Related stories: Kinesso Expands Its Tech Chops With Kanvas Developer Toolset The Big Story: Ad Tech’s 2021 Payout OpenX CEO John Gentry Opens Up On Why An IPO Is Not In The Cards Right Now Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics BDG Is Using Its Strength With Millennial And Gen Z Audiences To Get Into The Parenting Vertical 3 Comments jason evans September 9, 2013 Is it just me or is this nonsensical? How do these financials justify a $1 billion valuation? Who is going to buy these shares at $25? Hope filings like these don’t cause a bubble to pop. Mark McLaughlin September 10, 2013 It’s great to see that LUMA Partners (Terry Kawaja) is actively involved in this IPO. The company that brought us the “LUMAscape” to help us appreciate the clutter in the ad-tech space is probably the company that can help us come out on the other side with a healthier, more logical industry that advertisers can understand. Rocket Fuel may not yet be profitable but it is succeeding in a business where transparency is becoming critical. The IPO is a commitment to the transparency required of a public company and that will help marketers to grow more comfortable building big partnerships with companies like this. jason evans September 10, 2013 all due respect mark, but i think this is interclick part 2. they should be lucky to get 2X on revenue since they are an ad network. kawaja is a for profit investment banker, because his name is behind it doesn’t mean that through his involvement he’s trying to create a more logical industry advertisers can understand. transparency in this case for advertisers is that they take $.50 on every dollar an advertiser gives them.