ARCHIVE FOR:

holidays

  • OPINION: Data-Driven Thinking

    Perfect Your Facebook Ad Strategy This Holiday Season

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]

    Tagged in:
  • OPINION: Data-Driven Thinking

    Does Social Commerce Really Matter this Holiday Season?

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]

    Tagged in:
1 2