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»e-commerce

How Ecommerce Companies Prepare For The Make-Or-Break Holiday Season

If late-year sales are particularly important to you, then your holiday strategy and product development should now be entering its final lap. What remains is a race to retain customers coming in during the blitz of holiday marketing. “The actual user connections should be in place before the holidays, not just a strategy,” said Richard... Continue reading »
by James Hercher // October 14th, 2015 //
»
Chinese-Focused Luxury Shopping Recommender Bomoda Turns Inward To US

E-Commerce has entered the mainstream in the U.S. and Europe, but China is where the growth really is. As eMarketer predicted earlier this year, the Asia-Pacific region will surpass North America to become the world's number one market for business-to-consumer e-commerce sales with an annual gain of 30% to over $433 billion. And that is... Continue reading »
by David Kaplan // April 5th, 2013 //
»
Videology Looks To Partners, Not Purchases, For Deeper Mobile Moves

Mobile and video are the fastest growing segments of display – eMarketer has video's growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim... Continue reading »
by David Kaplan // February 5th, 2013 //
»
Travora Emphasizes ‘Premium’ Placements, But Ad Net Roots Remain

A year after the Travel Ad Network rebranded itself as Travora Media, the company is attempting to cement its new image as a content company with the launch of a guide to major cities and destinations around the globe. The guide, which operates separately under the Travora.com domain, features staff writers producing original work, and blogging... Continue reading »
by David Kaplan // October 22nd, 2012 //
»
Sense Networks' Petersen: Geo-Targeting Is Targeting That's Too Late

Sense Networks is trying to position itself as "the big data" company of mobile. But with all the worries about privacy on what consumers regard as their most personal device, the company believes it can rely on anonymous data - such as the kind contained in apps that users opt in to - as a... Continue reading »
by David Kaplan // August 16th, 2012 //
»
TellApart Targeting Incremental Revenue For E-Commerce Says CEO McFarland

Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data -- all within a "customer database in the cloud."  Of course, what good is a beautifully manicured customer list without a... Continue reading »
by AdExchanger // April 16th, 2010 //
»

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