A strange dynamic has emerged. Unsurprisingly, TCF detractors are in high spirits. The drum they’ve been banging has finally been acknowledged by a regulatory body. But proponents of the TCF – or at least those on the opposite side of the fence from Ryan and his crowd – seem curiously comforted by the DPA’s decision.
Walled gardens evoke privacy as a reason to clamp down on third-party data. But privacy and antitrust will finally catch up to the tech giants this year, and the result will be positive for the industry and for society writ large, writes Jason Bier, chief privacy officer at Adstra Data.
IAB Europe’s Transparency & Consent Framework is flawed and unfixable – and it’s time for the ad industry to stop desperately looking for workarounds, writes Ruben Schreurs, group chief product officer at Ebiquity.
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports. Chrome already delayed cookie deprecation from Q2 this year to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday gift from the Court of Amsterdam in the Netherlands last week, which dismissed a lawsuit brought against them by The Privacy Collective (TPC), a data privacy advocacy group. TPC alleged that the companies breached the […]
The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021.
Keeping Track Third-party trackers were hosed by GDPR, right? Perhaps not. A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs.
