IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent […]
Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. Proof […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Somer Simpson, GDPR product lead at Quantcast. The May 25 deadline to comply with the General Data Protection Regulation (GDPR) is only weeks away. When it comes into effect, website owners that want to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the […]
While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens […]
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab […]
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around 15 employees on May 11. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Micciche, CEO at Certain. If 2017 was the year of the data breach, 2018 is shaping up to be the year of data privacy. Data breaches impact millions of […]
Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth sits somewhere in the middle, said Alice Lincoln, MediaMath’s VP of data policy and governance, at AdExchanger’s Programmatic I/O in San Francisco on Wednesday. “Third-party data is here to stay – if it’s high-quality,” said Lincoln, […]
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their […]
With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example is […]
All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes into effect in Europe, where Google has a target on its back. Google laid out its GDPR prep plan Thursday in a letter to partners after months of playing its cards close to the vest. […]
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have […]
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their data […]
The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May. Drawbridge founder and CEO Kamakshi Sivaramakrishnan confirmed the company’s reversals in Europe in an email to AdExchanger. Drawbridge will transition its EU partner services to the company’s New York […]
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target […]
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s […]
Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up to […]
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namely […]
Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell […]
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in […]
The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International Association […]
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run […]
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and […]
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy. “The benefit to businesses is not in conflict with the benefit to consumers – in fact, they’re actually completely aligned,” said Carty, who joined the industry group after five years […]
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its own data. The company was about to complete a merger with several P&G specialty beauty brands and become a $9 billion global business. And since Coty was expanding its portfolio, pressure was mounting because each […]
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya […]
Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to […]
The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry. “I have a feeling that people are just scared,” Acxiom’s European privacy officer, Sachiko Scheuing, told AdExchanger at Dmexco in Cologne, Germany. That fear may be preventing many advertisers from speaking up in the debate over […]
