Gannett

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?

Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.

Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.  The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return on Wednesday, July 5. Maxxed Mike Ryan, head of ecommerce insights at Smarter Ecommerce, posted a Twitter thread about the relative performance of Performance Max, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]

The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers.  In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages.  Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do […]

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other major upheaval scheduled for next year.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]

Gannett’s current president of sales development, Kelly Andresen, has been promoted to president of USA TODAY, national sales. Andresen will assume her new role at the start of 2022. Andresen will lead Gannett’s national sales division, including the USA TODAY network, which encompasses the company’s inventory across its portfolio of local and national sites. She […]

Gannett CRO Kevin Gentzel kicks off nearly every morning by checking in virtually with one of the local sales teams that represent the hundreds of local media properties in the USA Today Network, from Indianapolis to the Treasure Coast of Florida. And he often ends his day on his Peloton for a joint ride with […]

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were […]

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools […]

If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companies […]

In 2015, Gannett started using a free tool from ShareThis to optimize Facebook posts by testing more than one headline or image at a time. Since then the tool has significantly supported two goals: improving Gannett’s engagement on Facebook and driving audiences to USA Today sites such as sports property FTW. “This allows us to […]

After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director […]

Virtual reality is in its infancy, but USA Today Network thinks growing brand interest in 360-degree video will lead to greater VR adoption. The publisher network, which includes USA Today and 109 other Gannett-owned local media properties, on Thursday rolled out a weekly VR news series called “VRtually There.” YouTube has exclusive distribution rights to […]

After Gannett CRO Kevin Gentzel reads his hometown newspaper, the Pensacola News Journal, he puts on his sales hat. Local papers are a “powerful environment” and Gentzel’s first order of business, as Gannett’s new sales chief, is to harness that power with branded content. If he has his way, that content will appear not just […]

Gannett is splitting its business into two separate, publicly traded companies. One will be the publishing division, including USA Today, USAToday.com, and 81 newspapers across the US. The other company will hold Gannett’s digital and broadcasting properties. That will include 46 television stations, as well as Cars.com and CareerBuilder.com. Gannett will also pay $1.8 billion in […]

The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in […]

As one of the country’s largest broadcast and newspaper owner, Gannett‘s Q2 results continue to perfectly demonstrate the promise and problems of media in transition: digital dollars are growing at a healthy 20% clip over last year, but it still only supplies 30% of the total revenues. Read the release (PDF). As the McLean, Va.-based […]