AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s acquisition of GIPHY and the rollout of Facebook Shops were two […]
Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert Gallery, a bake shop in Houston with 47 employees that’s still churning out cakes, cookies and pies for curbside pickup and delivery. “This is a scary time on every level, both personally and professionally,” said […]
Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including […]
Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also […]
A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of […]
The dynamic duo of Bryan Wiener and Sarah Hofstetter is back in business. This time at the helm of the ecommerce analytics company Profitero. Wiener and Hofstetter were the CEO and president, respectively, of the agency 360i, which was acquired by Dentsu. Later, they both took up similar positions at the measurement firm Comscore, before […]
After Neuro, which manufactures natural caffeine-infused gum and mints, rebranded in February, it was gearing up to double down on retail, including at CVS pharmacies, GNC stores and Barnes & Noble locations on college campuses. Best-laid plans. COVID-19 hit the United States hard in early March. But co-founders Ryan Chen and Kent Yoshimura, who met […]
No company in the world is better positioned than Amazon to emerge from the coronavirus pandemic stronger. Most advertising companies suffered a painful contraction in March. But Amazon’s advertising revenue was up by about 40% in Q1 compared to the year before, accounting for most of the $3.9 billion Amazon earned in its “Other” business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time […]
Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel […]
Consumer buying habits are in flux. Need proof? Just look at the affiliate marketing category. Affiliate network Pepperjam is seeing “a dramatic shift” in how people shop,” said CEO Matt Gilbert. Between March 11 and March 16, just as the coronavirus crisis was really starting to crack wide open, Pepperjam’s sales volume, measured across about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios […]
Related: Which coronavirus-related consumer behavior shifts are here to stay? It’s COVID-19’s world right now. Consumers – and marketers – are just living in it. The virus is having a palpable impact on how consumers shop and consume media and goods, and marketers need to figure out how to communicate with people in a new […]
How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in […]
Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Writing On The Wal’ Walmart weathered a disappointing holiday sales season on the strength of its relatively new and fast-growing ecommerce business. “Ecom was ahead of plan and stores were behind plan,” Walmart President and CEO Doug McMillon told investors Tuesday during the retailer’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read […]
Gin is on the upswing. Gin accounts for just a single-digit percentage of US alcohol sales, but new brand entrants and a renewed interest in its bright flavors are making the category grow faster than many other spirits. Bombay Sapphire, as one of the classic gins on the market, is increasing its marketing investment to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a […]
Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? The numbers are … discouraging, at least in the short term. Google is just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to […]
PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for […]
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US […]
Amazon stock dropped after the company reported a profitability decline in its quarterly earnings report on Thursday, with net income dropping from $2.9 billion in Q3 2018 to $2.1 billion this year. Amazon’s profitability slowed in the previous quarter as well, following a strong growth streak going back almost two years. And again Amazon executives […]
Inmar, a tech and data services company, acquired the ad tech startup OwnerIQ on Tuesday. Terms of the deal were not disclosed. OwnerIQ is best-known for its second-party data exchange, where retailers can enable brands carried in stores to promote deals to known shoppers. The company also operates a DSP, which will help expand Inmar’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They […]
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a […]
