display advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googlemeld On Friday, Google announced that its acquisition of Admeld had finally received approval from the U.S. Department of Justice and that now the closing of the deal can proceed. Google’s Neal Mohan noted the two companies’ share vision in a company blog post, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 12 Billion In Display Revenue The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Read it. Meanwhile, after digesting the IAB’s numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, “We Expect Search Advertising […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Lang Time Looking to go digital, Time Inc. announced that it has finally filled its CEO role previously held by Jack Griffin with Publicis’ Digitas CEO Laura Lang. Was the hand of former Digitas CEO and Yahoo! board member David Kenny in here […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Responds Publicly Ad Age’s Jason Del Ray talks to Yahoo! head of North American sales Wayne Powers about DSPs, retargeters and ad networks (oh my!) and precluding them from buying Yahoo! owned and operated remnant display inventory through Right Media Exchange (RMX). Powers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-Admeld Approval Imminent U.S. Department of Justice scrutiny is almost over for Google’s acquisition of Admeld according to All Things D’s Peter Kafka. Approval appears imminent, says Kafka, who writes, “It’s unclear whether the DOJ will impose any restrictions on the deal. But Web […]

It’s an email – it must be real! Google-owned DSP Invite Media has informed at least one advertiser about buying policy changes for Yahoo! inventory sold through Right Media Exchange (RMX). Below, Invite Media delivers the news as advertisers need to get their own seat on RMX rather than use a DSPs seat if they […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Becomes Tastier Takeover Target The stock market has not been a forgiving marketplace as of late. DG can certainly attest to this. The company – which owns ad tech holdings MediaMind, Unicast and Eyewonder among others – is now worth just north of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. May I Scan Your Creative? Product Manager Drew Bradstock logs in to the DoubleClick Publisher blog and announces “enhanced advertiser-level controls” for publishers. “What does that mean?”, you ask… Bradstock says it means DoubleClick scans creative on behalf of the publisher and figures out […]

Randy Smith is President of ClearSaleing, an advertising analytics and attribution management platform company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Smith to discuss his company, his views on the space, and the state of ClearSaleing today. Click below or scroll down for more: On Being […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ebay Looking For Recommendations In an effort to apparently maximize yield for its digital shelf space, Ebay is buying Chris Dixon’s Hunch – or so says indefatigable blogger Mike Arrington who estimates the prices at around $80 million and adds, “The Hunch recommendation technology […]

Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ad Metrics Rob Hof provides an in-depth article on Facebook advertising in the December 5 issue of Forbes. Display ad success metrics, the click and other industry analytics pain points make an appearance as Hof writes that Facebook is trying to find a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 24/7 RTB 24/7 announced that its Open AdStream ad platform is now real-time bidding(RTB)-enabled. The company claims that differentiation from other SSPs and ad exchanges includes “a single decision engine” and “instead of integrations between multiple systems, the experience for the users viewing the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Strategic With Video YuMe has received a cool, strategic $12 million investment from a group that includes Samsung Ventures among others as YuMe appears to be clearly warming to the role of solutions provider for the connected TV future – in addition to […]

Richard Harris is Co-Founder and CEO of Intent Media, an online ad platform for ecommerce publishers. AdExchanger.com: First, can you share a little bit about your background and how you arrived at deciding to launch Intent Media? RH: My background is – having been a retailer for a long time – I was part of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Or IPO The Business Insider drank from the rumor cauldron (or something like that) yesterday and said that Amazon may want to acquire sell-side platform PubMatic. TBI’s Nicholas Carlson quotes a source and writes, “This source said a Pubmatic executive and another plugged-in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Is H-O-T Hot hot hot… Video DSP and analytics firm TubeMogul says pre-roll is “catching up” with online display ads in terms of inventory with real-time bidding attributes. See the graphic. According to a company blog post, “In the past five months, pre-roll […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score – which measures influence across several social media sources – was connected to the Klout score of her son and daughther who […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeters Banned! Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its […]

Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Reports, New CEO DG, owners of MediaMind, Unicast, Eyewonder and more, reported its third-quarter financials yesterday saying it had $84.6 million of revenues and a GAAP net loss of $4.1 million and said, “The Online Segment generated revenue of $24.0 million, an increase […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pooling Inventory ClickZ’s Zach Rodgers sees challenges for the new Yahoo!/Aol/Microsoft coalition with operations, data ownership and “a third danger is that the integration could remove the differentiating audience characteristics of the companies’ three ad network products: Yahoo’s Network Plus, AOL’s Advertising.com, and the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nisenholtz Exits NY Times NY Times Company digital ops chief Martin Nisenholtz announced he is retiring after leading the publisher into the digital age beginning in 1995. According to paidContent’s Staci Kramer, Nisenholtz will not be replaced and his duties will be absorbed by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Groupon Has $700 Million Groupon finally went public on Friday effectively putting an end to stories about Groupon trying to go public. Read about it. In the process, the IPO gates may not have swung wide open for advertising-related tech startups, but the gates […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Valueclick Making Cash What’s happening with media? Watch Valueclick. First some data – online media and advertising tech company Valueclick reported Q3 2011 earnings largely in line with Wall Street expectations as the company earned a fat $37.9 million in profit on $137 million […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Growth Aol released its Q3 2010 earnings and results appeared decent, but still not quite the clear turnaround Aol is striving for – yet. Display showed 14% growth with the inclusion of display placements from HuffPo and TechCrunch. Without those two, “pro […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding To The Long Tail Not to be left out of yesterday’s M&A party, Adknowledge has added another arrow to its performance media quiver as the company announced it has acquired Facebook ad platform company Toronto-based Ad Parlor. AdParlor says in the press release […]

Today, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release. Click below for a selection of […]