Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Fighting Jeff Roberts covers the patent Yahoo!’s patent lawsuit on paidContent and breaks out the 10 patents here. Meanwhile, patent fight broke out into the blogosphere yesterday – mostly against Yahoo!. VC Fred Wilson said, “I am not writing this in defense of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Data The Wall Street Journal covers a new loyalty program from Sears called “Shop Your Way Rewards” which essentially re-targets online shoppers in-store (you know, offline) and “promises customers generous freebies for repeat purchases, as long as they agree to share personal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standards For Mobile Display Mobile Marketing Association chief Greg Stuart discusses the new standardization efforts (known as “The Universal Mobile Ad Package”) going on within his industry organization – a process with which he’s familiar from his past experience at the IAB. In an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Adds To Mobility PubMatic announced the acquisition of MobiPrimo as the company looks to bolster its efforts in mobile in the sell-side platform (SSP) space. The release states, “The transaction will allow PubMatic’s mobile platform to integrate directly with the leading mobile networks, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Do I Subscribe? The online subscription model has moved beyond movies and Netflix as companies BirchBox, PetFlow and Dollar Shave Club (no, really) are aggregating consumers around particular interests. Former AzoogleAds guy and current PetFlow CEO Alex Zhardanovsky tells The NY Times, “This […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ads at $1 Bil? According to an anonymous source, The Business Insider’s Henry Blodget hears that Amazon is trucking along at an ad run rate of $1 billion a year and is providing a serious challenge to Google in that regard. Blodget makes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verification Integration DoubleVerify is letting bidders on AppNexus real-time ad platform use its brand safety data to making decisions for display ad auctions. The release claims that benefits of the integration include: “Provide campaign specific brand-safety targeting parameters, general brand-safety tiers and specific sets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads FTW TechCrunch says social ad network RadiumOne is looking for a $50 million fundraising round at a $500 million valuation. Not bad for a company that started in late 2010 (AdExchanger 2010 Q&A). TechCrunch’s Leena Rao adds, “We’re hearing that the company […]
Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Buys Buddy Media continues to dine at the table of social ad software as it puts its $54 million VC investment to use. Yesterday, the company announced the acquisition of UK-based Brighter Option. According to the release, Buddy Media claims that “Unlike […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Shoots Goose The Wall Street Journal reported on Friday that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Showrooming Wars Here’s an interesting twist to “Showrooming” which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere – usually via online retailers. Retailigence says in a press release that it wants to help […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG’s MediaMind Future Convergence is coming – or is it just plain ol’ digital? HD ad prices have dropped a lot more than many have expected according to Wall Street analysts on DG’s earnings call yesterday. HD ads are a key part of DG’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]
As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon To Build Store Amazon is “taking it to the streets” and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, “This project is a test to gauge the market and see if a chain of stores would […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banging On The Paywall The New York Times reported its Q4 2011 earnings yesterday and the subscriber numbers were at 390,000 – that’s 20% higher that Q3. A nice quarter-over-quarter increase it would seem. Did you get/give a subscription as a holiday gift? Ken […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO Opens Facebook Kimono To the media’s relief, Facebook has finally filed its regulatory papers in preparation for an Initial Public Offering and it appears that just about the entire advertising market is in the company’s crosshairs. From the S-1 filing: “According to an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Earns Amazon.com said its Q4 2011 sales were up 35% to $17.43 billion as its e-reader the Kindle had strong holiday sales. Wall Street had been expecting sales to come in a about $800 million dollars higher. Read the release. But that wasn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Display Ads More stats have been released saying Facebook is the display impression king. comScore says Facebook had 27.9% of all the world’s display ad placements by the end of 2011 – up 6% in a year. Yahoo! (11%) and Google (5%) and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Like IPOs? The monster initial public offering from Facebook is almost here. The Wall Street Journal says the company is expected to file the necessary papers this week which is expected to put a $100 billion, public market valuation on the company in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Content Gets Funds Dennis Mortensen’s Visual Revenue has received $1.7 million in new funding to continue to grow the business and work on the tech which optimizes the publisher’s front page. Managing yield starts with the content from Visual Revenue’s perspective. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings Revealed The song remains the same – for now. From Yahoo!’s Q4 earnings release, “Revenue excluding traffic acquisition costs (ex-TAC) was $1,169 million for the fourth quarter of 2011, a 3 percent decrease from the fourth quarter of 2010.” And then, the […]
