Today, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release. Click below for a selection of […]
Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today. AdExchanger.com: How would you summarize your experience at Criteo since you arrived […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not An Ad Exchange In an opinion piece on ClickZ, Adnetik CEO Ed Montes argues that there are no true advertising exchanges in the sense that they mirror information symmetry between buy and sell sides of financial markets, for example. “…One can question […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Talent Gap If there’s one thing all companies have in common in the digital ad ecosystem, it’s the pain around hiring. In an article in The New York Times’ Tanzina Vega explores the shortage: “A talent gap is growing between the skills […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revenues Up, Budgets In Limbo Ad Age’s Laurel Wentz reports agency holding company Havas reported its third quarter financial results for 2011 and said revenues grew by 5% year-over-year to $541.8 million. But that doesn’t mean there aren’t dark clouds on the horizon for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. David Kenny Reloads Who thought David Kenny would be out of Akamai after a year? OK, put your hands down. The former Digitas CEO and now former president of Akamai is ready for his next challenge as he’s quoted in an Akamai release, “While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Selling Stakes From India, news outlet VCCirlce says that Yahoo! has sold its stakes in two ad tech firms: Consim Info – a company specializing in matrimonial classifieds sites and a real estate portal; and Tyroo, an online ad network. Yahoo gained $20 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Cards Target Ads Credit card companies want to get into the data-driven ad game as The Wall Street Journal’s Emily Steel looks at recent efforts by Visa and MasterCard to leverage buying data the companies see everyday. There are even patent applications in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Latest Yahoo! Rumors! With rumors swirling that Microsoft is huddling with private equity firms to acquire Yahoo!, The Business Insider’s Henry Blodget says that estimates on the price are being purposefully lowered “to condition Yahoo’s shareholders to expect very little…in the hope that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Internet Trends Wall Street oracle Mary Meeker still has her Internet Trends report on her to-do list even though she joined venture firm Kleiner Perkins recently after a long stay at Morgan Stanley. Meeker and company have cranked out the latest edition of […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficient Frontier Buys Agency Efficient Frontier is starting to look like an ad agency holding company with its acquisitive ways. The search marketing platform – and display and social, too – announced the acquisition of Australia’s Downstream Media after having purchasesd social agency Context […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Improve Traffic? Journalism.co.uk reports from the World Editors Forum in Vienna and relates a story from New York Times Assistant managing editor Jim Roberts who says the NYT’s paywall is NOT driving away traffic. In fact, unique users to the NYT’s website in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Prints Money In Q3 Another quarter, another pile of cash and better-than-Wall-Street-expected earnings. Google reported that Q3 2010 earnings as the company made $7.51 billion ex-TAC (traffic acquisition costs) and net income was $2.73 billion. Take that to the bank! In fact, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ecommerce OS And the winner, for best domain name is… Ebay for X.com, which is also the locus for the company’s online/offline plumbing strategy for Ecommerce. Ebay actually calls this strategy X.commerce. GigaOm’s Ryan Kim explains, “By pooling all of its resources spread […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Adds CRM “Look at you, agency model. Getting into the CRM Business, are you? Verrry interesting.” Publicis digital agency, Digitas, announced that it’s plunging into the world of customer relationship marketing with its new CRM365 agency. Digitas CEO and VivaKi exec Laura Lang […]
Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It’s interesting. I think most people have gotten […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Private? Yahoo! company founder Jerry Yang may be ready to team with some private equity firms to take Yahoo! out of the public markets. If that doesn’t happen, according to Reuters, companies and investment firms such as Microsoft, Silver Lake Partners and Providence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building Versus Buying Ad Tech In a whale-sized post on his personal blog, Angel investor Jerry Neumann looks at the ad tech landscape and a summer’s worth of M&A rumors. He sees an attitude from potential buyers that they don’t need to buy – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Network Ad Spend Emarketer gives its latest prediction about social network ad spend: “By 2013, non-US revenues [for social networks] will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Jobs Dies Yesterday, Apple announced that its co-Founder and long-time CEO, Steve Jobs, had passed away from cancer after battling it for years. The New York Times’ John Markoff says Jobs “helped usher in the era of personal computers and then did nothing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Grows In The UK The UK IAB unit reports that growth in digital ad spend remains strong in the first half of 2011. From the release: “Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let’s Make Video Ads: Part I Aol and Publicis’ VivaKi unit announced a new partnership which looks to leverage VivaKi’s The Pool initiative. The companies agreed to test three, new video ad models in the coming months including: “A pre-roll overlay within a video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engagement With Facebook Ads Facebook ad lovers, prick up your ears. Ad Age’s Cotton Delo peels away the skin on Facebook’s newest ad unit and its “Insights” tool. Delo writes, “The new ads resemble sponsored stories and are constructed around engagement with a piece […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yieldex Collecting Predictive-analytics-for-a-guaranteed-inventory-world company, Yieldex, announced new funding and investors yesterday as Triangle Peak Partners (also in Marin and Tremor) and Hearst Interactive Media anted up along with existing investors to the tune of $10 million. CEO Andy Nibley says little in the release […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Display Ad Futures Claiming an industry first, isocket says that it is launching a programmatic platform for the purchase of guaranteed display ad inventory (isocket calls this “Class 1”). How can they make such a bold claim? isocket already had the guaranteed display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Algo Alert, Algo Alert, Algo Alert Cross Pixel Media CEO Alan Pearlstein sees trouble in the algo as he offers a few cautionary tales about the false promise of the algorithm by some. He writes, “Some of these companies actually resort to shady tactics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Adds Social DataXu made its own announcement regarding a social solution (DX Social) using demand-side platform tech. DataXu stresses its cross-platform capabilities and says on its blog, that “DX Social creates and uses consumer behavioral insights from a marketer’s investments in other channels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Update Facebook’s long-awaited announcement regarding updates to various components of its website finally came yesterday. In revealing new apps around “open graph,” site users will be able to create even more connections around everyday goings on such as “I’m eating”, “I’m reading […]
