Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports Q1, Build-Out Amazon reported its Q1 2011 earnings yesterday and missed Wall Street analyst earnings projections as “Net income decreased 33% to $201 million in the first quarter, or $0.44 per diluted share, compared with net income of $299 million, or $0.66 […]
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft outlined its plans for roll-out of its owned-and-operated display inventory through its exchange (see the new product page), which is powered by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Adding Online Commerce The Travel Channel announced that it has invested $7.5 million in Oyster.com – described by The New York Times as a “start-up that employs professionals to review hotels and takes a cut of all the room reservations it helps to […]
ValueClick has officially acquired mobile ad network Greystripe in a deal value at $70 million. According to a ValueClick press release, some revenue numbers on Greystripe: “For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA.” Read more. Referencing this morning’s […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. Around the time he was busy founding a retail bank, my good friend Josh Reich offered the insight that […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Cathleen Ryan is Chief Results Officer, MEA | DIGITAL, partner of Arkitektive. Google has been trying to figure out how the get their hands in the brand dollar […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Buys Greystripe ValueClick has taken a reported $75 million plunge into the mobile advertising business with the acquisition of mobile ad network Greystripe according to TechCrunch’s Mike Arrington. He writes, “Greystripe has raised $18.1 million in funding to date over four rounds. They […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cloud Goes Down Are you affected? An outage of Amazon’s EC2 cloud hosting services, which powers serving for such companies as Foursquare and Quora, is leaving consumers and customers alike S.O.L. The Next Web provides coverage and says, “[Amazon’s EC2] status dashboard currently […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. isocket Launches Marketplace, DFP Plug-In From its company blog, isocket CEO John Ramey announced a new marketplace for display ads called BuyAds.com, which leverages the company’s plug and play ad serving system for publishers selling guaranteed display advertising inventory. Read more here on the […]
WhiteWave Foods and agency Horizon Media recently launched an International Delight “CoffeeHouse Inspirations Skinny” campaign which the companies said drove a 34.4% increase in brand lift with the help of Vizu technology. Read the release. Aaron Simpson, Associate Marketing Director at WhiteWave Foods, who worked on the International Delight “Skinny” launch, shared some of his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Retargeter Reports Is an IPO far away for personalized ad retargeter Criteo? They’re already reporting quarterly results like a public company – well… public companies must report all their revenues. According to a press release, among Criteo highlights in Q1 2011 in comparison […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MarketShare Predicting For Ticketmaster Analytics company MarketShare (AdExchanger.com Q&A) has announced a deal with Live Nation-owned Ticketmaster that will enable the ticket seller to better predict and price tickets for events. According to the release, “Ticketmaster has been actively working with four professional sports […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Scott Knoll, President, Datran Media’s Aperture business. He recently answered the following question during a conversation with AdExchanger.com… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adweek Re-Launches Three brands for the price of one – Adweek is relaunching this week by folding its Mediaweek and Brandweek brands into the flagship publication. According to the WSJ, “[Adweek editor Michael] Wolff said he thinks the new Adweek will have ‘more high-value […]
At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Turning Into TAP In a press release, IPG’s Mediabrands announced a strategy shift as Mediabrands will realign its operating units formerly under Mediabrands Ventures. In addition, Mediabrands announced the development of the next phase of Cadreon called “TAP,” which is described as “The […]
Today, Google reported its Q1 2011 earnings and though Wall Street may have been disappointed as GOOG stock fell 5%, the company still reported $8.08 in earnings per share (or $2.3 billion in profit!). Revenues were up 27% to $8.58 billion in Q1. Read the release. And, get the earnings slides (PDF). The company’s earnings […]
At ad:tech in San Francisco, Aol svp of publisher services, Dave Jacobs, discussed Advertising.com and Aol’s ad strategy with AdExchanger.com. At the show, Aol’s ADTECH unit announced ADTECH Lite “an ad management platform now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads Up; Performance Reigns The IAB has released new U.S. online ad spending statistics for the full year and Q4 of 2010 and PaidContent’s David Kaplan notes how quickly online ad biz appears to be growing in comparison to the rest of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]
Last Thursday, personalized ad technology company Criteo announced that it had hired former Huffington Post CRO, Aol and Yahoo! exec, Greg Coleman, to be its president. Read the release (PDF). Coleman spoke about the opportunity ahead with Criteo and his own recent experience in the online ad space. Click below or scroll for more: In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Supply Chain And The FTC The former director of the Consumer Protection Bureau at the U.S. Federal Trade Commission (FTC), Lydia Parnes, talks to BostInnovation.com about her time at the FTC. She offers recommendations to startups saying that they should think “about online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Privacy Icon Industry groups in the European Union are adopting a behavioral icon similar to the U.S. in advance of coming behavioral advertising regulation in May. ClickZ’s Jack Marshall writes, “Designed to give European consumers choice around how their data is collected and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Gets $16 Million Marin Software (AdExchanger.com Q&A), whose roots in the search engine marketing platform world, announced that it has raised $16 million in Series E financing from Crosslink Capital among others. That brings the company to a total raise of about $50 […]
