AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]
AdExchanger.com reached out to brand marketers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Doug Chavez, Del Monte Foods Onil Gunawardana, Online Display Advertising, AT&T Interactive Mark Redetzke, VP, Ecommerce & Digital Marketing, Bluestem Brands, Inc. Anonymous Big Brand Marketer Doug Chavez, Del Monte Foods […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Heads To Time, Inc. Interactive Advertising Bureau (IAB) chief Randall Rothenberg is saying adios to his executive duties at the venerable ad trade organization and moving to the publishing world where he’ll assume the title of Chief Digital Officer at Time Inc. According […]
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard being developed by DataXu, Turn, MediaMath, AdMeld, PubMatic and Rubicon Project as reported by Ad Age last Friday and further clarified by DataXu CTO Bill Simmons here on AdExchanger.com. Also, today, the OpenRTB group put out a press release here. […]
AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Accused Of History Sniffing Another lawsuit on “history sniffing” has hit the fan as a 28-page complaint has been brought by Sonal Bose against ad network Interclick. According to Courthouse News recitation of the complaint, Bose said Interclick “uses ‘flash cookies’ and hidden […]
Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video! Kawaja promises that this new ad ecosystem map has: More logos (up to 245)! More categories! Color-coded categories! And, acquired companies denoted! Click To Download […]
In an Ad Age article on Friday, a group of buy- and sell-side companies announced that they had come together to form a new, open standard for online buying they call “OpenRTB.” Read the article. AdMeld, PubMatic, Rubicon Project, MediaMath, Turn and DataXu are the initial group members. Ad Age’s Edmund Lee explains, “The emergence […]
AdExchanger.com reached out to companies based beyond North American borders who concentrate on growing their data-driven, digital businesses regionally as well as internationally and asked them for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Andres Alterini, Co-Founder & CEO, Smowtion Simon Aurik, CCO, Yieldivision Europe […]
AdExchanger.com reached out to the companies active in the search and display communities for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Venkat Kolluri, CEO, Chitika, Inc. Matt Lawson, VP, Marketing and Alliances, Marin Software Jason Lehmbeck, CEO, DataPop Justin Merickel, VP of Marketing and New […]
Daniel Salmon of BMO Capital Markets and Joanna O’Connell of Forrester Research offered their predictions about the digital advertising ecosystem in 2011. Daniel Salmon, Equity Research Analyst, BMO Capital Markets The average tenure of Chief Marketing Officers will begin to increase again as “digital natives” ascend to the top marketing roles at a faster clip […]
James Deaker recently joined Yahoo! as VP Data Solutions and Insights after leaving his position at Microsoft as Director, Monetization Excellence. He discussed his new role and publisher strategy with AdExchanger.com. AdExchanger.com: Tell me about your new role and why it’s a good fit for you. JD: I’m joining Yahoo! because I’m amazed by Yahoo!’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Trading Desk Rebrands Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy […]
Josh Resnik is VP/GM of Gannett Digital Network. AdExchanger.com: First, what is the Gannett Digital Network – an ad network? And where does it fit in the Gannett “mothership”? JR: We are not an ad network. We are a group of owned and operated media sites that are equipped with ad network-quality targeting capabilities (e.g. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revealing The Affiliate Biz Convertro CEO Jeff Zwelling shares some of his company’s experience in measuring conversions and attribution for client publishers and says that affiliate marketing can be a minefield if some of his client’s experiences are taken into consideration. He offers, “One […]
“Ad Agents” is a column written by the agency-side – and those servicing it – of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based, demand-side trading, specialist firm, Infectious Media Ltd. There’s a huge change going on at the moment. It’s an exciting time, but I was really struck by […]
AdExchanger.com reached out to the web publishers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bob Carrigan, CEO, IDG Communications, Inc. Tyler Fitch, Director, Yield Management, Mindjolt Marc Goldberg, SVP, Business Development, About.com Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media Richard […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IE 9 To Block Cookies The next version of Microsoft’s web browser, Internet Explorer 9, will include a feature which will empower users to block cookies being set by ad targeters. The new IE is scheduled to be released some time next year. The […]
AdExchanger.com reached out to the publisher technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Frank Addante, CEO, Rubicon Project Michael Barrett, CEO, AdMeld Tom Chavez, CEO, Krux Digital Mario Diez, CEO, quantrantONE Rajeev Goel, CEO, PubMatic Marc Kiven, Founder and CRO, Bright Tag […]
Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, Battery Ventures, and Pinnacle Ventures. Read the release. Lotame CEO Andy Monfried discussed what Lotame is going to do with all that cash as well, the data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Yahoo!-AOL Rumors In a re-hash of an old rumor, Reuters reported yesterday that the AOL-Yahoo! combination is still simmering, but what parts remain after a merger are up in the air. In an effort to concentrate on combining the two companies core media […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. What’s an ad network anyway? Some would say: an entity that manages yield for both publishers and advertisers, […]
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part one of predictions from the agency world. Click a name below to begin, or scroll: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands, IPG Tom Hespos, Chairman, President, Underscore Marketing Vik Kathuria, Managing Partner, Mediacom, WPP Group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga And The Ad Business Mediaweek’s Mike Shields eyes the growing social gaming phenomenon led by Zynga. Shields wonders if ignoring the ad market will bite Zynga in the posterior down the road:“Some say that Zynga’s engineer-heavy culture just isn’t that interested in advertising. […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Russell Glass, CEO, Bizo. This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience […]
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Siddharth Chaudhary, Senior Product Manager, Omniture, an Adobe Company. Demand-side platforms and their close cousins will continue to distance themselves from cracking the code of performance advertising for Display; instead they will […]
Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a personalized retargeting business model? What have you learned? BA: The change has been more of an evolution than a revolution. When founded, myThings provided behavioral […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Providers Unite The Wall Street Journal’s Emily Steel covers a new consortium of data providers called the Open Data Partnership which is intended to help consumers understand what is known about them and what isn’t. Steel writes, “The project is the first of […]
