“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Chavez is Founder and CEO of Krux Digital, an advertising technology company. According to recent analysis (PDF) presented by Tolman Geffs of JEGI, in 2011, roughly 30% of the ~$10 billion in display advertising spend will be via audience-based buying, representing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Takeover Drama: Day 2 Bloomberg reports that according to several sources, Yahoo! has contracted with the granddaddy of investment banks, Goldman Sachs, to “help defend against possible takeover approaches.” “Defend” is a good word here. Many Yahoo! investors are frothing at the mouth […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. First, a disclaimer from me: In order to effectively optimize inventory, a publisher must have 100% transparency of their own inventory by page, country, and frequency. Too many […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol And PE Firms Line Up For Yahoo! According to the Wall Street Journal’s Jessica Vascellaro and Anupreeta Das, “AOL Inc. and several private-equity firms are exploring making an offer to buy Yahoo Inc.” What’s more – some of the assets within Yahoo! may […]
Today, aiMatch announced that photo-sharing site Photobucket has selected aiMatch’s ad serving platform to deliver ads to its more than 45 million monthly unique visitors. According to a press release, aiMatch will help “Photobucket manage sales performance, analyze the data that impacts revenue and take ‘intelligent’ action based on that data.” Read the release. aiMatch […]
For tonight’s premiere of season four of Discovery Channel’s “Storm Chasers” reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay – the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Donovan And FatTail Partner Donovan Data System extends its digital arms in a new FatTail (AdExchanger.com Q&A) partnership. In regards to the new partner for its iDesk agency media buying product, DDS’ JT Batson says in the release, “(…) Our mission (is) to improve […]
Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]
Yes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo Seeing B2B Momentum Bizo released its own, private, ad tech company version of an earnings report with news that “In 2010, Bizo extended its leadership position by… Achieving 3.5X revenue growth YTD (YOY), and growing its revenue run-rate to just under $10 million.” […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TubeMogul Banks $10 Million Video analytics and advertising firm, TubeMogul (AdExchanger.com Q&A), has raised $10 million in Series B funding in a round led by Foundation Capital. Foundation’s Ashu Garg will join the board. existing investors Trinity Ventures and Knights Bridge Capital Partners also […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. Context comes from the Latin word contexere. The literal meaning is “joining together by weaving”. The Greeks had a word not just for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Ballmer Takes Adobe Meeting The New York Times’ Bits blog speculates that a recent trip to see Adobe executives by Microsoft’s Steve Ballmer and his entourage may be the first step towards an acquisition of Adobe. The NYT’s “The meeting, which lasted more […]
Rik van der Kooi, Corporate Vice President of Microsoft’s Advertiser & Publisher Solutions group, discussed Microsoft’s recent investment in AppNexus (see release) as well as its evolving strategy in data-driven display media. (This interview was conducted on Tuesday.) AdExchanger.com: Tell us about today’s announcement regarding Microsoft’s investment in AppNexus. Rik van der Kooi: So, today, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Addressing Controls, Privacy CEO Mark Zuckerberg announced on the Facebook blog yesterday that users would have new controls at their disposal. He writes on the Facebook blog, “We’ve long heard that people would find Facebook more useful if it were easier to connect […]
AdExchanger.com reached out to a cross-section of executives from the digital advertising ecosystem to gauge their reaction to the acquisition of display ad technology firm Dapper by Yahoo! Bill Wise, CEO, MediaBank “While the acquisition is reactive to Google’s acquisition of Teracent last year, it is an deal that actually makes a ton of sense […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opera Gets An Ad Exchange Everybody is starting their own ad exchange. It’s 2007 all over again! Opera Software says it plans to leverage its own mobile reach to get exchange-y. From the release: “The Open Mobile Ad Exchange makes the world’s largest mobile […]
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Privacy Icons ClickZ’s Kate Kaye gives an overview of the announcement yesterday regarding the privacy “i” icon and the newly-formed Digital Advertising Alliance in the U.S., which will include all 50 ad networks in the NAI as well as Google, Yahoo and […]
Ari Jacoby is CEO of Solve Media, an online ad technology company. AdExchanger.com: Where did the idea come for Solve Media? Why the name change from Ad Copy? AJ: We spoke with over 200 CMO’s and senior agency folks who told us that display click through rates were tiny and they needed a solution to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Exchange Sells Itself Mobile remains red hot as mobile ad exchange Mobclix (AdExchanger.com Q&A) has sold itself to a UK mobile marketing agency Velti for an estimated at $50 million by TechCrunch’s MG Siegler who writes, “Velti, which is a public company […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. I was inspired by a SlideShare presentation written by Paul Adams (@padday) who works on the UX team at Google. The presentation discusses the convergence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie MediaMind’s Dean Donaldson offers that Radio frequency identification (RFID) may be the cookie solution of the future for Mobile. MediaPost’s Laurie Sullivan quotes Donaldson, “From a mobile marketing perspective, it’s a lot less expensive for retailers to use RFID rather than […]
Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]
Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdWords Offering Demo-Targeting Data Dan Friedman announces on the Inside AdWords blog that demographic targeting is now available to advertisers. Looks like demo data is based on the sites a user visits. Friedman explains implications for the consumer: “As with interest categories, users may […]
As if turning the work of Pieter Bruegel the Elder on its head, Google vp Neal Mohan and managing director Barry Salzman presented a decidedly cheery picture with seven predictions for the 2015 display market in a keynote presentation at yesterday’s IAB MIXX event. And the predictions are: Video ads on a CPV: (from the […]
