Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdMeld And The Media Trust On Malvertising With malvertising posing a threat to online display advertising, The Media Trust and AdMeld have formed a new partnership according to an article from Joe Mandese of MediaPost. Mandese writes, “The Media Trust is part of a […]
Nitin Shah is CEO of Feeva, a provider of targeting data for online ad campaigns. AdExchanger.com: Where did the idea come from for Feeva? -and, where’d the name come from? NS: Feeva is a play on the word fever. The idea is to spice up Internet networks with a new ingredient that heats them to […]
MediaMath publicly announced the launch of its updated Terminal One platform last week. GM Anthony Katsur of MediaMath discussed the new platform and how agencies are working with it. AdExchanger.com: How are agencies working with your TerminalOne platform today? AK: Agencies and Holding Companies work with Terminal One in three primary ways: 1. Self-service – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Ad Network And Audience NBC Universal is creating an ad network called “Universal Audience Platform,” according to ClickZ’s Douglas Quenqua who writes that the network is to include “21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com” and will enable marketers to buy […]
Tom Shields is CEO of publisher yield optimization company, Yieldex. AdExchanger.com: What have been some big surprises to you regarding the industry as a whole in the past 12 months? – And for Yieldex in particular? TS: The biggest surprise to me is twofold: 1) that so many DSPs sprang to prominence and got the […]
All Things D’s Peter Kafka covers Glam Media’s acquisition of AdPortal which is a spin-off of Sportsgenic, a men’s vertical sports ad network. The AdPortal technology will be the basis for “‘GlamAdapt for Publishers,’ a one-stop solution to web-enable all digital inventory for existing and emerging demand sales channels,” according to Samir Arora, CEO of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Gets Political Everyone is gearing up for the fall political season including Aol as the company announced a new political vertical ad network that can be accessed through its self-service Ad Desk ad platform or through Aol Advertising’s full-service sales team. The vertical […]
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Fiscal Q4, Ch-Ching They aren’t opening their own Federal Reserve, yet, but maybe they could. Microsoft reported over $16 billion in revenue with $4.52 billion in net income which comes to $0.51 per share. See the IR release. Was Wall Street happy? […]
The following is an excerpted interview with Ramsey McGrory, Yahoo! VP and Head of Right Media Exchange. McGrory discusses recently announced plans for Yahoo!’s display advertising exchange – Right Media Exchange. Topics covered include: The results of the Demand-Side Platform (DSP) Pilot Program… A new Search Engine Marketing pilot on Right Media Exchange… Demand Media, […]
Jeremy Cornfeldt, Managing Director, Digital, of Media Storm, a digital media agency. AdExchanger.com: On a percentage basis, how much ad spend is devoted to display in a typical campaign? Can you see this changing going forward? Why or why not? JC: It really varies for our campaigns on the goals of each initiative. At the […]
DoubleVerify CEO Oren Netzer discussed his company’s new research group called the “Advertising Fraud Detection Lab [which] will investigate advertising fraud in real-time and raise awareness of deceptive scams taking place every day across thousands of publishers.” Read the release. AdExchanger.com: How big a problem is impression fraud today? Impression fraud is a huge issue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdECN Getting RTB Inventory Microsoft Advertising’s Eric Dahlberg makes two public announcements on the Microsoft Advertsing blog which have implications for Microsoft’s AdECN exchange. First, “In recent weeks we have on-boarded US Windows Live inventory – including Hotmail and Messenger – into our exchange, […]
John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group. […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q2 2010 Yahoo! reported its second quarter financial results yesterday and it included another strong quarter for display. From the release, “Marketing services revenue from Owned and Operated sites of $881 million increased three percent compared to $858 million for the same […]
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
Publisher yield management company PubMatic announced yesterday that it has seen significant growth in the past year. In a press release, the company said, “PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spend Predictions Continue Higher Zenith Optimedia has even more robust optimism for 2010 than before as the Publicis agency’s research group has revised its predictions on ad spend for the year. According to AdWeek’s Steve McClellan, “The upgrade represents an improvement of more than […]
Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]
Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]
Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Earnings Release It was a strong quarter for Google as it exceeded, met or missed Wall Street analyst earnings expectations depending on who you talk to. Overall, Google reported Q2 2010 revenues of $6.82 billion, 24% better than Q2 2009. CEO Eric Schmidt […]
Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
According to The Wall Street Journal’s Emily Steel, Google will announce on Thursday that Omnicom has entered into a non-exclusive partnership “to spend hundreds of millions of dollars to buy display ads for its clients through Google over the next two years (…) In return, Google will work with Omnicom to build a global ‘trading […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo Sees U.S. Momentum Retargeter Criteo is knocking it out of the park according to a press release on their Q2 2010 momentum. Highlights include: ” Number of sales generated post-click increased more than 600 percent; In Q2 2010, Criteo doubled its U.S. client […]
Bill Wise is CEO of MediaBank, “a provider of integrated procurement technology and advanced analytics to the advertising industry”. Read the press release about Wise’s recent appointment. AdExchanger.com: What are the challenges that the MediaBank CEO role presents that you wouldn’t find in the startup world or elsewhere? With most startups, you’re enabling new opportunity […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “We can build an DSP to manage RTB’s, leveraging data exchange segments for hyper-targeting and optimizing against CTR and eCPA to improve ROAS […]
