display advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook “Likes” Web CEO Mark Zuckerberg announced an update to the social networking giant’s platform at Facebook’s F8 developer conference.  In addition to the Facebook Connect brand disappearing (covered here by CNET), Zuckerberg says simply, “We have redesigned Facebook Platform to offer a simple […]

In a release this week, Turn publicly highlighted its relationship with ad holding company IPG’s buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension.  Read more. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. For Turn’s platform, why are […]

Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds.  Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]

AdBuyer.com announced a new, free audience profiling tool aimed at search marketers. Read the release. AdBuyer.com CEO Tim Ogilvie discussed the new product and the company. AdExchanger.com: Why is your new “Audience Profiles” product free? TO: We’re making it free because it has such an impact on performance that we’re trying to get it as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Special ad:tech San Francisco “Express” Edition…. Yahoo Reports Higher Earnings on Microsoft Search Deal – ClickZ. And, earnings call transcript: “Display advertising grew 20% year-over-year ahead of the market. More importantly, guaranteed display grew by 24% as large advertisers came back. That means their […]

Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]

Last week, Anchor Intelligence announced its new “Clearmark For Keywords” product for search marketers, “a predictive, keyword bid optimization system.” Read the release. Ken Miller CEO of Anchor Intelligence discussed the new product and its implications. How does keyword valuation relate to a marketer’s propensity to target audience? KM: Keyword valuation is directly related to […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as […]

J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Party, Uh, Conference This Week This week, the annual San Francisco version of ad:tech comes to the cavernous Moscone Center in downtown SF. Lots of panels, likely lots of booths (exhibitor list here). And, free drinks and apps (edible kind) galore, as parties […]

Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.”  Of course, what good is a beautifully manicured customer list without a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Uncorks Q1 Eric Schmidt was not on the earnings call, but Susan Wojcicki, VP of Product Management was – in fact, that was her first-ever appearance on the quarterly conference call (I think). Display and new monetization efforts were front-and-center. Regarding overall quarterly […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]

FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Model Is Here At long last, we can all rest easy as Twitter has announced it’s new ad-supported, revenue model. (And, I thought it was going to be all about merch.) According to Claire Cain Miller of the New York Times, “The […]

Ad technology company, Resonate Networks, announced today that in its own study, attitudinal targeting showed up to a 4x lift when compared to demographic targeting. Read the release. Resonate Networks’ CEO Bryan Gernert discussed the finer points of attitudinal targeting. Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting? Attitudinal […]

Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]

Continuing our look at “Transparency and Exchanges” (see post), Yahoo! Right Media‘s Senior Director of Professional Services, Megan Pagliuca, discussed her company’s view in answer to the following question: Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]

John D. Corbett, PhD is Co-Founder, President & Chief Executive Officer of aWhere, which provides an analytics platform focused on location intelligence. AdExchanger.com: Please give us a bit of history about aWhere.  A new company?  Or pivoting for new opportunity? aWhere is a ten year old company that has historically focused on the agribusiness and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Signs Of Life The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars […]

AdExchanger.com reached out to members of the digital advertising ecosystem to explore transparency and the role of exchanges, buyers and sellers of online media and their intermediaries. AdExchanger.com welcomes your comments at the end of this post. The question is as follows: Regarding the recent dust-up between an ad network and several publishers as highlighted […]

Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.”  Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/AdMob Deal Review The Wall Street Journal looks at the FTC’s inquiry into Google buying AdMob. From a distance, it appears that the U.S. Federal Trade Commission might scuttle the deal due to anti-trust concerns. The WSJ reports, “[The FTC] sent letters to AdMob’s […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Ben Barokas is Chief Revenue Officer of AdMeld, a publisher yield optimization company. The Publisher vs. Ad Network thread is among the industry’s oldest and most provocative. There’s been a requisite panel about it at nearly every conference over the past […]

Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves.  The first is for publishers.  If you think about it, […]

Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Deal On ClickZ, Razorfish’s Matt Greitzer takes a look at real-time bidding and explains the audience-buying meaning: “Real-time bidding, for sure, represents an opportunity to extend micro-segmentation and price de-averaging to the extreme… But, marketers and agencies should be clear on where, […]