Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. USA Today Points To Digital The literally, colorful paper known as USA Today is not just getting a makeover but a complete strategic shift that began late last week. The New York Times reports that layoffs of the workforce are underway and that the […]
Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself. Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Display From Webtrends Web Trends announced update to its product line as drives harder on the ad business. The company announced Webtrends Ads – according to the release – “an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Announces Funding Data rights management platform BrightTag (AdExchanger.com Q&A) announced that it has closed its Series A financing led by TomorrowVentures and New World Ventures with participation from Epic Ventures and the I2A Fund – note TomorrowVentures involvement which is an investment vehicle […]
Marketshare Partners announced today that it has acquired analytics company, JovianData (AdExchanger.com Q&A from earlier in the year). Terms of the deal were not disclosed. Read the release. Wes Nichols, co-Founder and CEO of MarketShare Partners discussed the deal and the benefits of the combined companies. AdExchanger.com: Explain the fit between JovianData and MarketShare Partners […]
Terence Kawaja recently announced that he will be leaving investment banking firm GCA Savvian to start his own firm, LUMA Partners. Kawaja discussed the new firm and his strategy with AdExchanger.com. AdExchanger.com: You have suggested investment banking needs disruption? Why? TK: Fundamentally, I think some aspects of the banking model are broken. Most bankers effectively […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ad Spend Swamis More good news from those who forecast digital ad spend. Borrell Associates says in a release, “Total online ad spending will grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, while local online ad spending […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Karl Siebrecht at AdReady. “Media Is From Mars And Creative Is From Venus” Cheesy title for a column? Perhaps. Critically important topic that has been vastly underrepresented amidst […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bain Leaves FAN, Joins Twitter Former Fox Audience Network CEO Adam Bain will now be the one who gets to answer, “How is Twitter going to make money?” in that he’ll be in charge of driving all revenue at microblogging company Twitter. TechCrunch’s Mike […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Heat ClickZ’s Zach Rodgers discusses “the heat” around display these days as he chronicles a round of last week’s festivities at Connected Marketing Week in San Francisco. Rodgers identifies what he calls the “800lb gorilla” in the space and writes, “Google (…) […]
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
In a press release, local business data provider Localeze “announced its Enhanced Business Registry, which includes 14 million business listings, will be featured in Facebook Places.” Read more. Localeze president Jeff Beard discussed the implications of the Facebook deal. AdExchanger.com: What is the market opportunity that you see for Localeze? Localeze’s market opportunity is vast. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Thinking Ad Network MocoNews’ Tricia Duryee discusses rumors that RIM, makers of the uber-popular Blackerry mobile device, is sniffing mobile ad networks as a pre-cursor to an acqusition. Duryee adds, “RIM’s user base can be looked at as a valuable demographic for advertisers, […]
Yoav Arnstein is CEO of Legolas Media, an online display advertising marketplace. AdExchanger.com: What problem is Legolas solving? YA: We are looking to address two main challenges: The growing publisher concern and friction created by the current methodologies for trading audiences The need for a holistic buy-side audience management platform that will provide both audience […]
Michael Rosen is President of Oggifinogi, a rich media technology company. AdExchanger.com: What’s the problem Oggifinogi is solving today? MR: Brand marketers face a major obstacle when interested in buying exchanged-based media. We’ve addressed this obstacle with our Real Time Rich Media (RTRM) products. RTRM are the only rich media solutions that function within a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Meets Creative XA.net and its CEO, Rob Leathern, is featured in a BehavioralInsider article by MediaPost’s Laurie Sullivan as she notes the addition of value-added services by demand-side platforms who are “building networks of tech offerings on top of real-time bidding platforms.” According […]
Today, during ClickZ’s Connected Marketing Week in San Francisco which brought together name-your-digital-pleasure marketers to discuss their respective marketing channel, ClickZ and the Internet Advertising Bureau (IAB) also co-sponsored an Ad Networks & Exchanges event. Editor’s note: It would seem the name of this type of IAB event may need to evolve. Demand-side platforms don’t […]
Nikhil Sethi is Co-Founder of Adapt.ly, a social advertising platform company. AdExchanger.com: What gave you the idea for Adapt.ly? NS: I founded a company while studying Electrical Engineering and Computer Science at Northwestern University, focused on self-serve direct mail technology, and about 9 months in, I realized I wasn’t focused on the reasons I started […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Mark Zagorski is CRO, eXelate I applaud John Garber for taking this subject on in his very well written and interesting piece (read it) yesterday. Although I think many of the concepts are right on, including the nascent nature […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Video Rankings ComScore publicly released its video ad network rankings for July 2010. Ranked according to video ads viewed, the leaders include in descending order Hulu, Tremor Media Video Network and BrightRoll Video Network. Read the release. A data nugget from ComScore: “84.9 […]
“Networking” is written by members of the online advertising network community. Today’s column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers. Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and […]
Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch To Create Digital Newspaper According to Felix Salmon of Reuters, “Rupert Murdoch is launching a new national newspaper, which will be ‘distributed exclusively as paid content for tablet computers such as Apple’s iPad and mobile phones’.” Salmon notes that Murdoch wants the iPad/pod/phone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Schmidt on Privacy, Targeting, Future In a wide-ranging piece on behavioral advertising, consumer privacy and Google’s future (if not everyone’s!) – the Wall Street Journal’s Holman Jenkins talks to Google CEO Eric Schmidt who says, “I don’t believe society understands what happens when everything […]
Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “Confused sea conditions are best avoided since there is no getting around them… Confused sea conditions occur as a result of major shifts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook 2010 Revs: $1.2 Bil eMarketer takes out its crystal ball on Ad Age and says that Facebook will make $1.2 billion in revenue this year and half of that will be self-service. Meanwhile, eMarketer says MySpace will bring in $347 million this year, […]
