display advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumbs Down On CPMs Lightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique branding experience for advertisers.  […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s stock: ended down 0.68 percent at $23.51” in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of the newly-minted […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company. In late 2009, the story of Real-time bidding (RTB) in the display ad space appears to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform. There is a widely held belief in the display advertising business that the only way to reach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turner’s Jacobs On Audience Buying Turner’s Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a client’s ad campaign using audience data sources include ComScore and @plan. In […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. The other day, I was speaking to an ad agency about use of third-party data in […]

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]