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  • Commerce

    Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future

    BY Hana Yoo// June 20th, 2023

    Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

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    • coca-cola
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    • CPG
    • Dollar General
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    • google
    • Grocery
    • Ibotta
    • Ibotta Performance Network
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