artificial intelligence

Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven insights on media spend, pricing and market trends.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.