Android

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Fraud follows the money, but it also picks the low-hanging fruit. Although Methbot was a fairly sophisticated operation, fraudsters are generally lazy, said Augustine Fou, a cybersecurity expert and independent ad fraud researcher. “The general principle is that bots are not going to work harder than they need to,” Fou said. “If they can get […]

China accounted for more than half of the total global mobile ad spend in Q2 2014. We’ll let that sink in for a moment. From a number like that, it’s little wonder Chinese advertisers and developers are increasing their mobile spend and scaling up their businesses internationally, according to a report released Thursday by app […]

Smartphones – and Apple’s iPhone in particular – may seem ubiquitous in the US (see AdExchanger’s Q1 mobile RTB report). Yet worldwide, Samsung beat out Apple and Android-based smartphone sales in the first quarter 2013, according to Gartner. Gartner found 426 million mobile phones were sold in the first quarter, up 0.7% from Q1 2012. Worldwide smartphone […]

App marketing is often about incentivizing downloads, with little thought given to post-installation engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money after the install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for a […]