ai

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.

Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.

Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.

The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.