It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an iron first. It appears that some ad-blocking apps are not welcome. Taking a page out of Apple’s playbook, Samsung on Sunday rolled out support for content blocking within the default browser that […]
Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain. At AdExchanger’s Industry Preview event in New York on Thursday, she called on the audience of vendors, agencies and marketers to create “usable tools” so consumers can deal with their privacy concerns. […]
Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed […]
Just because people block ads doesn’t mean they hate advertising – it means they hate bad advertising. Slow-loading, third-party tracking, battery-draining, bandwidth-bleeding, pop-upping, visually questionable and sometimes creepily relevant (but, more often than not, utterly irrelevant) advertising. But a straw poll conducted by Dean Murphy, the developer behind the iOS ad-blocker app Crystal, found that 71% of […]
Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled his creation off the App Store shelves. Marco Arment, who cofounded Tumblr and created Instapaper before dabbling in ad blocking, said he ultimately couldn’t endorse an app that blocked ads en masse. Arment’s […]
