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»O2

UK Carrier O2 Splices SDK Functions To Drive Installs

Prospecting is one of the biggest challenges facing British carrier O2, especially in apps. “Pretty much every app acts as its own ecosystem – they’re cookieless environments, so actually being able to track someone using traditional methods is nigh impossible,” said Dan Michelson, innovation and capability lead at the Telefónica-owned telecom. O2 is concerned with two... Continue reading »

by Allison Schiff // January 6th, 2016 //
»
Next Stop For Network-Level Ad Blocking: The US?

Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed... Continue reading »

by Allison Schiff // December 1st, 2015 //
»
 

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