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»Digicel

Next Stop For Network-Level Ad Blocking: The US?

Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed... Continue reading »

by Allison Schiff // December 1st, 2015 //
»
A First: Caribbean Telco Digicel Does Network-Level Ad-Blocking Deal With Shine

Of all the threats posed by the ad-blocking trend, perhaps the scariest scenario for publishers is that paid media placements could be filtered at the network level. Now that nightmare seems to be coming true, as Israeli ad-blocking tech company Shine has said it will integrate with wireless carrier Digicel to screen ads aimed at... Continue reading »

by James Hercher // September 30th, 2015 //
»
 

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