BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief Revenue Officer Lee Brown leading the charge. Over the past two years, BuzzFeed’s expanded into every revenue opportunity it can, including programmatic, affiliate and brand licensing. In programmatic, for example, BuzzFeed started with a basic […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting […]
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings. For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually […]
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year data […]
NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international markets across TV and digital. Audience Studio, NBCU’s data-driven media offering, is merging with Sky’s ad tech offering, AdSmart. The combined entity will be called […]
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a definitive agreement to acquire the entertainment company, which at the time was going to cost $52.4 billion. Disney’s initial agreement in December 2017 turned out to be less definitive than the term implies. Comcast stepped […]
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to expand its buy-side business. The marketer outreach centers on new attribution features and the launch of FreeWheel Media, which formalizes its buy-side accounts and ad-serving business into a cohesive offering, CRO Brian Wallach told AdExchanger. […]
College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad […]
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit as […]
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
