Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year, […]

Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s bottom line,” said one investor Thursday during Facebook’s 2018 annual shareholder meeting. CEO Mark Zuckerberg has become quite good at acknowledging the scandals over the past year or so. “The […]

The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickly. Spotify launched the capability in 2016, and on its Q1 2018 […]

Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cleaning The Nest Twitter debuted a set of political advertising policies it will have in place for the 2018 US midterm elections. Read the blog post. Political advertisers will have to verify their identities and that they are based in the US, either by […]

Facebook introduced its political advertising archive and updated transparency policies to the US on Thursday after testing them in other countries, including Canada, Britain and Kenya. Moving forward, all electoral and issue-based ads on Facebook or Instagram will be archived and will have a “paid for by” disclaimer, which prevents political advertisers from promoting content […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid. […]

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last […]

After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a private marketplace for video and audio. It also offers display inventory on the open exchange. As it jumps into programmatic, it’s training and staffing its 300-plus sales employees to become experts across […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorrell Speaks Martin Sorrell had plenty on his mind as he took the stage at Luma Partners’ DMS conference on Tuesday, so much so that moderator Terry Kawaja could hardly get a word in. Sorrell’s most surprising comments were on Amazon’s ad business. He […]

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what they […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Turmoil At The Top More drama at the top of WPP, as shareholders rally against Chairman Roberto Quarta’s reelection after his handling of CEO Martin Sorrell’s exit last month. The concern was sparked by a report from advisory firm Glass Lewis, which said it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad network that tried to reinvent itself as an advanced TV company, plans to file for Chapter 11 bankruptcy, The Wall Street Journal reports. Amobee has offered $45 million for the company’s assets, which likely will […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with enforcing GDPR aren’t prepared for it. Seventeen of 24 EU regulators surveyed by Reuters say they don’t have the necessary funding to enforce the law. Watchdogs need more resources, but many EU governments haven’t updated […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Gates On Ad Privacy Regulation poses a striking challenge to online ad sellers, “but I do think the big companies, as regulation comes, will be able to handle it,” says Microsoft co-founder Bill Gates in a CNBC interview alongside Warren Buffett. “People don’t […]

Ariana Grande might have belted out a few songs at YouTube’s Brandcast on Thursday, but not even she could drown out the lingering chatter about YouTube’s massive brand safety crisis last year. YouTube CEO Susan Wojcicki sought to assuage advertisers who might still be wary of the video platform by addressing the issue early and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down. “The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica,” the company said in a statement. […]

In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year over year. It didn’t give a figure, however. “We’re seeing super fast growth of programmatic,” Spotify CFO Barry McCarthy said on the call. “That’s coming principally from developed markets, with the US far and away […]

Hulu told advertisers at its upfront on Wednesday that it’s reached the 20-million-subscriber mark. While 20 million subscribers is a lot smaller than rivals Netflix (125 million subs) and Amazon Prime (100 million subs), Hulu is ad-supported and only in the US. Ad-supported subscribers are up 40% this year to 40 million viewers, said Hulu’s […]

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy, […]

“This has been an intense year – I can’t believe we’re only four months in.” Mark Zuckerberg kicked off Facebook’s F8 developers conference in San Jose on Tuesday with a joke, and he got a few chuckles from the gathered crowd of 5,000 developers. Facebook’s recent crackdown on API access and data flows in response to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen And Learn Data scientists from Uber, Pandora and Netflix published joint research measuring the impact of audio ads on listeners over a 21-month period. Pandora listeners were broken into nine groups, each with different ad exposure levels over that time. With such a […]

Snap’s hotly contested app redesign had a material negative impact on revenue, the company said in its Q1 earnings report Tuesday. Revenues for the quarter were up 54% year over year to roughly $231 million, but sequentially, they were down 19%, “primarily due to seasonality and our redesign,” the company said in its earnings release. […]

Twitter unveiled a slate of live streaming and original programs at the company’s NewFronts presentation Monday night, coupled with new video advertising services for brands on the platform. Twitter has doubled its programming partners from 16 last year, the first year Twitter hosted a promotional NewFront in an attempt to find blue-chip brands to back […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Dinner A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet, […]

Facebook’s CTO, Mike Schroepfer, faced five hours of intense and technically savvy grilling by members of a parliamentary committee on Thursday. The takeaway: UK regulators don’t trust Facebook. To put it more pointedly in the words of British conservative MP Julian Knight: Facebook is a “morality-free zone” with no respect for consumer privacy or the […]