Platforms

Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between Media.net and LiveRamp. Media.net is connecting its contextually-focused exchange to LiveRamp’s Authenticated Traffic Solution. The combo enables private marketplace buys that have been curated to include both a marketer’s own customers and the contexts they […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]

Tweets about politics during the US presidential election drove monetizable daily active use of the platform up 27% year over year during Q4, to 192 million. Revenue grew in lockstep with that use, rising 28% to $1.3 billion during the same time period. Advertising grew not just because of increased use, however, but due to […]

District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined scale serves a dual purpose. First, it puts them in a better position with buyers, who are working with fewer, but larger exchanges. Second, the two companies will double their revenue, putting them in a […]

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]

Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay Buccaneers square off Sunday. While 186.6 million people are expected to tune in this year, according to the National Retail Federation, the COVID-19 pandemic is also playing a big role in how advertisers are adjusting […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]

Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY, […]

There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a […]

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide […]

Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency (ATT) policy. The test will roll out globally across both Instagram and the core Facebook app. The additional prompt is meant to provide more information about Facebook’s privacy controls and how […]

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]

Six months after its nationwide launch, Comcast NBCUniveral’s premium ad supported streaming service Peacock has 33 million subscribers in the United States – up from 22 million in Q3 2020 – exceeding the company’s targets following a reorganization of its TV and streaming businesses last year during the COVID-19 pandemic. During Comcast’s Q4 earnings on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling […]

Apparently IDFA can move stock prices. Although Facebook had a damned good Q4, with ad revenue up more than 30% year-over-year to $28.1 billion – its fastest growth rate in more than two years – the stock fell nearly 4% in after-hours trading. Why? Because the ad targeting-related headwinds that Facebook CFO Dave Wehner has been referring […]

AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete […]

Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at […]

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU’s premium digital content to Twitter, allowing marketers […]

Here’s something for an investor to bring up on Facebook’s next earnings call on Wednesday: Apple’s upcoming IDFA changes could have a significant impact on Facebook’s revenue – as much as 7% of total revenue in Q2. That’s according to Eric Seufert, a mobile consultant and investor and editor of Mobile Dev Memo. Doing a little back-of-the-napkin […]