Platforms

In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility.  But can BeReal keep the magic alive long enough to, uhhh […]

“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-Supported Bird Gets The Worm Free-to-play reigns supreme in the mobile game market. Angry Birds, a mobile gaming OG that found early success using paid downloads, is now putting all its eggs into the ad-supported basket, Ars Technica reports. Rovio had already […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical topics for the future of humanity, and both are top priorities for many high earners in the US and the UK. So, of course, they’re used for cynical marketing purposes and anti-competition skullduggery. With an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bing Chat Is … Weird Microsoft’s AI-enabled Bing search is making waves for all the wrong reasons.  In early tests, the new Bing produced unhinged results that ranged from an aggressive know-it-all who’s constantly wrong to a jilted lover … to a robot […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The round-up will return Tuesday, February 21, in observance of the Presidents’ Day holiday. Thanks, George and Abe, for the long weekend! The Clone Wars Every few months, social platforms align on a shiny new object … that’s really just another version of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.

Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads back into the ad tech spotlight.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision Blizzard is still in the air, the Candy Crush owner didn’t host an earnings call. But Activision Blizzard did share a Q4 earnings summary, which included some revealing nuggets about what it takes for ad-supported […]

TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift confirmed the layoffs to AdExchanger. The company says it’s making this move as a course-correction after lower-than-expected growth. TripleLift invested heavily in company growth last […]

Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to as much as 10% in 2023, thanks to “demand destruction.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter  AppLovin didn’t have a very good Q4 by the numbers, but shares leaped by 30% after the company reported earnings on Wednesday. What gives? Although revenue declined 11% year over year to $702 million, AppLovin still beat analyst […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Sign Of The Times The New York Times beat expectations for Q4 2022 thanks to a strong subscription bundling push, according to its earnings report. But digital ad revenue was only up a smidge. The Times added 240,000 net digital subscribers in […]

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a virtual product placement platform to monetize influencer and creator content.

To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its horizons.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retargeting A Sale Criteo, a stalwart of independent ad tech, is shopping its business to potential buyers, Reuters reports.  No deal is imminent, and this isn’t the first time Criteo has tested the waters. In 2021, Criteo went through a sale review but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday reports. Both Amazon and Google have deeply intertwined their advertising and cloud businesses via clean rooms, which provide an advertising service built on cloud-based privacy […]

Amazon and Apple reported Q4 and full-year 2022 earnings, and ad revenue has covertly become an important factor for both companies.

Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

2022 was a no good, very bad year for Meta’s stock. It was the year that Meta reported its first-ever revenue decline – yet shares soared by more than 30% in after-hours trading on Wednesday following Meta’s Q4 2022 earnings report.

The photo messaging app reported $1.3 billion in revenue in its Q4 2022 earnings report on Tuesday, which represented flat YoY growth.

Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing commerce, some are getting into CTV and others are going all-in on short-form vertical video, where views counts are like monopoly money but the payouts are more like cents than dollars.

As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new ways to find scale for their app advertising campaigns, writes Levi Matkins, CEO of LifeStreet.