Platforms

Advertisers’ attempts to engage consumers could end up leaving them cold. After all, not all attention is created equal.

Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]

Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year. The question is how to win in this fast-moving landscape.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST ​​Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences.

23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.

Estate Media hopes to hook viewers with content featuring influencers in the real estate industry who have a strong online following but lack the scale or resources to produce profitable content on their own.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]

Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday.

NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline since the Russian invasion began in February 2022.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

Snapchat’s user base is broader than it often gets credit for, says Patrick Harris, who joined Snap to lead partnerships in May after nearly 12 years in executive roles at Meta.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout.  This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]

The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

Therabody kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use. This customer feedback prompted the company to push into a new area: wellness.

The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […]

During a quarter when many companies are playing Pin the Blame on the Macroenvironment, DoubleVerify’s Q3 revenue rose 28% to $144 million YOY.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]

Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets.

With last year’s lingering slide in ad spend, PubMatic sees itself playing the long game by innovating in CTV and retail media, leaning into the SPO trend and adopting cookieless tech.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

On Monday, UK programmatic buying company MiQ acquired SaaS compliance platform Grasp. Grasp will continue to operate as a standalone unit.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.