Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
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EDITOR’S CHOICE
Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.
Guest Column
Popular
Must Read
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”
Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.
Sellers Are Fed Up With Amazon, But Can They Force Change?
Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?
Writers
Podcasts
AdExchanger Talks
Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”
The Big Story
Amazon’s Million-Dollar Seller Revolt
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.