The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
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EDITOR’S CHOICE
Snap Stops Grading Its Own Homework
Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.
Guest Column
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Shopify Wades Deeper Into Advertising, But Not Ad Tech
Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.
Advertisers Say They Need More Data From Netflix
Netflix touts sharper targeting, but buyers say its black-box approach – especially the lack of usable IP data – is blunting measurement and quietly pushing performance-driven spend elsewhere.
Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.
Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.
Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
PODCAST: The Big Story
Mergers And Operating Systems Are Reshaping TV Ads
The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.
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Podcasts
AdExchanger Talks
Rethinking Vitamin Marketing, With Barrière
Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.
The Big Story
2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.