Evgeny Popov

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises. 

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new measurement model for the AI era.

Yes/no binary logic was the right tool for programmatic. But autonomous AI agents can evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting logic can no longer keep pace.