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AI

How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Apple Store
Ad Exchange News

Apple Moves Again To Suppress Trackers; China Could Force Shutdown Of TikTok US Operations

OPINION: Data-Driven Thinking

Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, according to Button.
Mobile

Why Retailers Need To Pay More Attention To Affiliate App Marketing

Ken Blom, BuzzFeed’s SVP of ad strategy and partnerships
OPINION: The Sell Sider

BuzzFeed Starts Buzzing Again As Advertisers Return

AdExchanger
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Comic: Q4 Planning

Guest Column

Eric Mayhew
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Comic: Game Over?
Daily News Roundup

Google’s Antitrust Teflon; Apple Goes For Map Ads

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Jean-Paul Schmetz, Chief of Ads, Brave
Platforms

Why Ad-Blocking Browser Brave Introduced Its Own Ads

Brave’s chief of ads Jean-Paul Schmetz on competition in the search and browser markets, the fallout from the Google Search antitrust ruling and whether AI search will help smaller upstarts compete with Big Tech.

Newfronts 2026

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

Walmart and Vizio announced at NewFronts that unified account logins are coming to smart TVs using Vizio’s operating system.

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Marketers

Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.

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Artificial Intelligence

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

Marketers

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

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Measurement

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

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AdExchanger Talks

Sussing Out ‘Performance TV’

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

The Big Story

The Media Spend Skim

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?