Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Tyler Moebius, CEO of Adconion, an online advertising network. Traditionally, ad networks have been perceived as enablers, as tools advertisers and agencies can use to increase campaign efficiency, extend their reach and add scale. An agency […]
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Advertising And The “i” Scott Meyer’s Better Advertising will be enabling the “i” as IPG Mediabrands’ Cadreon will use the new privacy icon initiative in an upcoming Microsoft campaign according to Wendy Davis of MediaPost. “The icon — an ‘i’ in a circle […]
This past Thursday morning, Search Engine Strategies reprised its display advertising panel, “Ad Networks & Exchanges: How the Search O/S is Changing the Display Game,” for the New York audience. Given that the panel was up against a formidable group of search engine marketing superstars in another room, this panel more than held its own […]
Sacha Berlik is CEO & Co-Founder of Mexad, an auction-based Ad Exchange specialists company. AdExchanger.com: Looking at your experience as GM in Western Europe for Oridian, what learnings are you bringing forward to Mexad? SB: Oridian had account No.1 on Right Media back in 2005 – our CTO had been Director of AdExchange Management for […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. As I sat at my desk the other day, I remarked to our lead analyst that after reading what […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, CEO at Peer39. In a world where information changes constantly, it can be a steep challenge just to keep up with the latest news and trends. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Koretz Sticks It To Display Firebrand David Koretz takes out the cattle prod and says just what he thinks about display advertising: “It is easier to buy nuclear arms in the former Soviet Union than complete an online display buy.” Then Koretz lists “five […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Megan Pagliuca is Senior Director of Professional Services of Yahoo!’s Right Media. Data-driven buying should be an integral component of every agency’s media plan, but using a technology platform as a central media trading arm is only the first step in designing a data-driven strategy. It is important to take a holistic approach and leverage […]
Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on the Google Content Network. Read the announcement by Google Product Manager Aitan Weinberg on the AdWords blog. Hello? Anyone there? This is […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Time For Creative Display In the second of a series of Google thought leadership pieces on display advertising, VP Neal Mohan ropes in the importance of creativity, the creative (the human) and the creative (the display ad). Mohan concludes, “It’s the goal of […]
Ben Kartzman is CEO of Spongecell, an advertising technology company. AdExchanger.com: You have pivoted the company on occasion to find new opportunity. Can you talk about what you learned with each pivot and how it informs what you’re doing today? BK: At Spongecell we have a culture of being agile and iterative – whether it’s […]
Jonathan Mendez is the founder of Yieldbot, a publisher-side analytics and targeting platform. AdExchanger.com: What problem is Yieldbot solving? JM: The market problem as I’ve blogged about is the delta between the true value of publisher’s digital media and the return they get from it. It is an inequitable and unsustainable allocation of media dollars. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Audience Network For Sale? Rafat Ali of PaidContent says that his publication has confirmed News Corp’s consideration of selling the Fox Audience Network (FAN). Has Rupert Murdoch tired of the audience buying (and selling) platform? Pay walls for all? Ali writes that current […]
Jon Ingalls is Co-Founder and CEO of TrackSimple, online advertising technology company. Please discuss your background. Moving big data has always come with the territory it would appear. I’ve been lucky to work in markets where data is very important. I was at Amazon.com during an incredible growth cycle and was responsible for building out […]
Jeff Green, former COO of ad exchange, AdECN (which was purchased by Microsoft in 2007), spoke with AdExchanger.com about the funding of his new company, The Trade Desk. AdExchanger.com: What have you been up to since you left Microsoft’s AdECN? JG: Since nearly the day I left, I’ve been focused on creating a new company, […]
ContextWeb announced a partnership last week with publisher yield optimizer, PubMatic. Read the release. ContextWeb EVP Jay Sears addressed the new partnership as well the roll-out of real-time bidding on the ADSDAQ Exchange. Why expand the inventory for ContextWeb’s ADSDAQ Exchange with the PubMatic partnership? Additional inventory – in this case via PubMatic’s RTB – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Display Strategy Localized Forbes’ Laurie Burkitt says that Yahoo! aims to maintain its lead as the top seller of online display advertising and will make local advertising a key component of its display strategy. Looking at areas of potential growth, Yahoo’s VP of […]
There’s more power coming to the buy-side according to DataLogix’ Eric Roza. From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks: “In terms of the agency world and the trading desks, I think we’ll get in the half-billion dollar […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. I recently argued that the dramatic rise in demand side services is a step toward a next generation marketing services model. Or said another way, the agency of the future is going to look very different than today’s version. If this is the case, it […]
Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the release. Josh Shatkin-Margolis, CEO of Magnetic, discussed the new funding and the company’s strategy. Magnetic (originally Domdex) has been stealth for a while now. Why? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Legislation Machinations MediaWeek’s Mike Shields looks at pending financial reform legislation that could provide enhanced powers to the U.S. Federal Trade Commission (FTC) around the use of data. Also Rep Rick Boucher is set to introduce legislation in the next few weeks but […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is from Jerry Neumann, an angel investor in The Trade Desk, 33Across, Domdex, CPM Advisors and Flurry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing TV Addressable TV is coming. (Hopefully, people won’t say that 10 years from now.) Google has partnered with kissin’ tech cousins Intel and Sony. The Times tells us: “Google and Intel have teamed with Sony to develop a platform called Google TV […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]
