The acquisition of AKQA, the largest remaining independent interactive agency, by WPP sent waves through the ad sector today. Read: the French Riviera was buzzin’. Numerous senior agency people attending the Cannes Lions global ad festival have either worked for AKQA or competed with it dating back to its founding in 2001. The deal was […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]
WPP Group has added digital agency AKQA to its holding company corral as the digital, pure play agency remains a highly-sought-after prize. Read the release. It was rumored that AKQA would be acquired by Dentsu for $600 million in 2010. Though today’s acquisition did not include terms of the deal, and considering time has passed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LocalResponse Hopes For Half-Full Social ad network LocalResponse is boasting that it’s serving more than 7 billion impressions per month. A pretty impressive number, though CEO and co-founder Nihal Mehta concedes, in an interview with Techcrunch’s Anthony Ha, that the company isn’t able to […]
It’s been a year since photo ad network Pixazza morphed into Luminate, which a wider platform for sharing, indexing and monetizing publishers’ online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself from an “AdSense for Images” into a platform for consumer-facing image apps, as Chief Revenue Officer Chas Edwards tells […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom’s Managing Board and report to CEO Lisa Donohue. According to the press release, Geyskens’ new role is “to find and tell data stories, which includes inventing new interfaces, visualizations, […]
“Ad Agents” is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Yahoo!, Y! Ad Tech Plans Former Admeld CEO Michael Barrett is movin’ on from his post-acquisition Google role. All Things D’s Kara Swisher reports that Barrett will be joining Yahoo! as EVP and CRO and “will be in charge of ad revenue […]
After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!’s (by all accounts) high-performing display media. Let’s go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume […]
It’s the middle of 2012 and despite expectations of a consolidation among the dozens of social TV/entertainment apps that attempt to connect mobile usage to TV viewing, the space is continuing to see additional players rather than expanding. For example, this summer, UK-based second-screen social TV app Zeebox is scheduled to be available in U.S. […]
Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO) […]
Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently. AdExchanger: Regarding momentum in the social media marketing space – Oracle buys Vitrue, Salesforce buys Buddy Media – what do these acquisitions […]
Michael Scissons is founder and CEO of Syncapse, a Toronto-based, social performance management platform. Last week, Scissons’ company acquired Clickable, a social and search ad platform based in New York City. According to the release, “Clickable’s social and search advertising management functionality will become a key addition to Syncapse’s suite, which includes social media publishing, […]
In 2006, Planning Group International partners Patrick MacDougall and Gaston Legorburu sold their agency to Sapient for $36 million. Today PGI’s core technology offering, the 12-year-old online marketing platform BridgeTrack, is still at the heart of the parent company’s ad optimization regime. Both MacDougall and Legorburu are still with the company – Legorburu as global […]
A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search. Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Acxiom Database The New York Times’ Natasha Singer profiles the data treasure trove that Acxiom manages and continues to grow in a feature titled, “You for Sale: Mapping, and Sharing, the Consumer Genome.” She writes, “Digital marketers already customize pitches to users, based […]
A story reported here yesterday was missing some key nuances in how the Facebook Exchange will work. The below is our clarification and correction based on new information shared by Facebook and its DSP partners. Sources told AdExchanger yesterday, and Facebook confirmed at the time, that frequency capping would not be possible through the new […]
When the news was released that The Weather Channel had hired ad agency veteran Curt Hecht, the architect of Publicis Group’s VivaKi Nerve Center, arm of the company’s digital media buying operations and the hub of its trading desk operations, there was a bit of surprise about his move. After all, aside from the fact […]
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Dancing Former Knight Ridder exec and author Ken Doctor looks at Google’s relationship with pubishers and says, “Next Wednesday, Google hosts an all-day assemblage of news publishers in New York City. It won’t be the first meeting, but it’s an intriguing time to […]
Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]
John Peebles began his presentation at this week’s Advertising Research Foundation Audience 7.0 conference with what sounded like a bit of apostasy: the Avis Budget Group VP of Marketing Strategy & Innovation, started with an admission: he has little use for research. In a conversation with AdExchanger that followed, he also took aim at what […]
Syncapse will acquire search and social ads company Clickable, the latest in a string of deals involving offerings pitched to helping large brands engage Facebook, Twitter and other social environments. Clickable CEO will not have an executive role in the new company, but will stay involved as a strategic advisor. (press release) Syncapse bills itself […]
Earlier this month, social media marketer Sharethrough unveiled an social distribution app for viral video discovery called Sharethrough.tv. There’s nothing earth-shattering about that, though it does have a different focus on curation than others in the same space. The difference is that Sharethrough.tv is aimed at ad agencies, marketers, producers, press, bloggers and others who are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting The URL Shortener Social ad platform RadiumOne continues to update its product line of data gathering apps as MediaPost’s Laurie Sullivan reports on ‘re.Po.st‘. The URL shortener aims to not only improve the sharing of links, a la Bit.ly, but it also “serves […]
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]
It is time for an AdExchanger conference! (Announced! – See the speakers.) Since the site’s inception in 2008, the possibility of a conference has beckoned. It would be great to get together with the AdExchanger audience, after all. But the challenge has always been, in my opinion, “How does AdExchanger make a conference ‘special’ for […]
