Ari Bluman was an important figure in the evolution of 24/7 Media, and later after its sale to WPP, in the formation of the holding company’s aggressive ad technology strategy. He recently left 24/7 Media to join WPP’s GroupM as Chief Digital Investment Officer, a newly created role. AdExchanger spoke with him about the new […]
ROI for mobile ads was among a slew of topics covered at the one-day, 1000-strong, Minnesota Interactive Marketing Association’s MIMA Summit in Minneapolis yesterday. Duncan McCall, CEO of location-based targeting platform PlaceIQ, presented alongside agency FRWD‘s Director of Shopper Marketing and Mobile, Matt Doherty, as they aimed to prove that data-driven, location-based mobile ads work. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities […]
In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
The impasse between industry and privacy advocates over Do-Not-Track browser settings has officially devolved into a game of chicken. This morning the Digital Advertising Alliance (DAA) industry coalition that governs the self-regulatory process issued guidance for members, saying it will not require them to honor DNT signals “fixed by the browser manufacturers.” The move is […]
Late last month, Time Warner’s Turner Broadcasting System unveiled the Turner Branded Entertainment group within its Turner Digital Ad Sales division. At the heart of it is an integrated marketing solutions partnership with Will Ferrell-backed comedy site FunnyOrDie.com. In a sign of how close Turner and FOD will be on this venture, TBS is bringing […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, COO of ChoiceStream. Massive amounts of data, combined with state-of-the-art computing power, has allowed for one of the most interesting and direct ties between digital advertising and […]
When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used […]
Norwest Venture Partners‘ Jeff Crowe doesn’t believe the shakeout of mergers and consolidation is over for ad technology. He should know as Admeld (acquired by Google) and Brand.net (acquired by Valassis) were NVP companies, and he and his venture firm remain significantly in the game with ad platform Turn. Even though M&A has slowed in 2012, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]
Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including “education” fatigue, incursions made by DSPs, and making audience trading part of the “fabric” of all agencies. We’ll present this one lick-by-lick in honor […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.” Microsoft is a Human Centered Automation conference sponsor.
Since we kicked off our series of Q&As with Facebook Ads API badge holders (scroll down for full list), Facebook’s partner regime has continued to shift. Most recently it created a new class of Preferred Marketing Developers called “Strategic PMDs.” Brand Networks is among the 12 companies promoted to that new program. The company was […]
Jeff Levick, chief marketing solutions officer at streaming music app Spotify, sat out most of Advertising Week this year. Instead, the former AOL global ad sales chief has been working on longer term plans that involve branded playlists and building out the mobile ad offerings, while leaving the conference-going and client meetings this week to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Billion Social Creatures Facebook’s billion-user milestone is no less remarkable for having been long expected. But it may have overshadowed an even more amazing stat: The company now reaches 600 million users on mobile alone. Despite growth in mobile Sponsored Stories, Facebook is […]
Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Adobe Systems’ John Mellor, VP of Strategy and Business Development, Digital Marketing, presented “Advertising in the Age of Personalization.” Adobe is a Human Centered Automation conference sponsor.
There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO of Metamarkets. Since late 2009 and the advent of the RTB era, online marketers have had access to a tremendous tool. RTB has allowed them to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Surveying The Twitter Twitter announced yesterday that, with the help of Nielsen, it would let brands survey Twitter users regarding promoted tweet campaigns. Twitter VP of Brand Strategy Joel Lunenfeld discusses the implementation in a Twitter Ads blog post, “This is a native experience […]
Video ad platform Videology’s purchase of demand side player LucidMedia is part of a continuing strategy to break down the walls between serving buyers and sellers across all devices and platforms. Even though this is its second recent deal, following the acquisition of Collider in August, the company says that it’s not about to embark on […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Klein, SVP of media services at MediaWhiz, an integrated digital media agency and part of the Hyper Marketing Inc. network. It’s easy to take a prominent stance against […]
For the past couple of years, Jonathan Mendez, founder and CEO of Yieldbot, has been focusing his company’s efforts on unlocking the value in publisher data – specifically “intent.” Last week, Mendez discussed with AdExchanger the evolution of his company’s analytics product and its move towards media. AdExchanger: Since I last spoke with you on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Native Adweek’s Charlie Warzel talks to a selection of digital-ad-erati in a piece about the evolution of ad units and – buzz phrase of the moment – native advertising. The IAB’s Peter Minnium chimes in, “These niche companies [like Appssavvy] hit a core […]
