Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say the uncertain economy could dull […]
Interest in real-time bidding continues to grow worldwide, but inventory in North America, the largest market for RTB, is seeing slower growth. Media buying and optimization company Accordant Media found that global RTB impressions during the fourth quarter of 2012 were up 61% compared to Q4 2011 and impressions for all of 2012 were up […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time this quarter. “I have been […]
AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will […]
Since the majority of Facebook user attention is focused on the Newsfeed, brands are understandably obsessed with optimizing their content creation around Likes, Comments, and other user in-feed engagements that boost visibility and create fodder for paid media on the platform. With the acquisition of Y-Combinator startup PageLever, Unified Social has captured one of the […]
Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]
Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As consumers turned to their phones and tablets more often during the holidays — and as they received new devices as gifts — advertisers took advantage during […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Musi, Head of Cross-Platform Analytics at DG MediaMind. The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but confusion in the triumphal pronouncements […]
Yesterday, MediaMath announced that it was the winner of the long-rumored Acerno auction as Akamai officially exited its experiment with the advertising business – also known as Akamai’s Advertising Decision Solutions (ADS). (Read the Akamai release.) Of course, as a content distribution network (CDN), Akamai remains a critical part of media. Terence Kawaja’s LUMA Partners led […]
Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP’s audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. “The appeal [of internet radio audio ads] is that we want to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Dreller, Director Client & Industry Solutions at Visual IQ. Most people aren’t fans of advertising — online or offline. They’re clutter. They’re distracting. And I’m not even talking […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at Digitas, and David Chiang, VP of monetization with CBS Interactive, made clear during the “Think with Google” hangout on Google+ that automated media trading has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Gets Akamai’s Ads Akamai has sold its ad business, which began with its Acerno purchase in 2008, to MediaMath. The deal provides access to Akamai’s pixel free technology as the release explains, “MediaMath’s clients will gain access to more data for audience (…). […]
No AppNexus insiders will take money off the table as the RTB pure play soaks up a new $75 million investment led by Technology Crossover Ventures. Instead, funds from the series D round will be pumped into the company in the form of new features, marketplace quality improvements, and employee development. CEO Brian O’Kelley wrote […]
SmartWool, a company that sells hiking and outdoor clothing made from merino wool, knows its customers and fans like the outdoors and being on the go. It made sense, then, for the brand to focus on mobile social outreach — and it has seen promising results. “We felt mobile was critical,” said Molly Cuffe, senior […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. One of the most common conversations I have on a regular basis about startups, especially in the ad technology space is whether a company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Touchpoint-ilism With a new platform update, [x+1] is letting customers layer their CRM data over a slew of discrete channels (Facebook, display, email, apps). The key phrase here is “paid/owned integration.” From the press release: “A new data key model…can be used for paid […]
There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. “It’s incredibly important to be skeptical about any pitch related […]
Facebook is already an important player in the attribution space, partly by virtue of its ability to do multi-device impression analysis, linking ads served on mobile and desktop to conversions that happen off-site and increasingly, offline. It has no need for cookies, the stock-in-trade of most attribution platforms, since all impressions tie back to Facebook’s […]
Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis. Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Yahoo AllThingsD’s Kara Swisher hears a rumor that Yahoo COO Henrique De Castro is spearheading a project that is intended to revamp the portal’s content distribution and presentation system. Dubbed “Project Zed,” it is reportedly intended to make Yahoo the place where people […]
Google’s advertising business was “firing on all cylanders” during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant’s standards and (some, if not all) analysts’ expectations — during the holiday shopping season. The company had just completed its shift from free product […]
The debate around multi-channel attribution is perhaps the essential marketing problem of this decade. Can you really optimize ad spend on a cross-channel basis, and at the impression level? Not yet. Will you be able to? A lot of smart money says yes, but it’s going to be a long and bumpy ride. The most […]
The incursion of procurement on the marketing organization has caused no shortage of pain at agencies — and some startups as well. Among the concerns are that creative process will be devalued, client services squeezed, and strategic account planning shrunk to a line item by procurement agents who may lack marketing experience. But procurement exists […]
Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google Shopping now essentially requires retailers […]
