AOL’s mix of challenges and improvements to its ad business was clearly represented in its Q4 earnings last Friday. U.S. display revenues slipped 3%, dampening AOL’s triumphal announcement that companywide revenues returned to the plus side after eight long years. AOL CEO Tim Armstrong surveyed the company’s Q4 earnings in an interview on Friday, conceding […]
In its latest advertising campaign, for the new game Devil May Cry, Capcom used targeted social media ads to engage with its audience through mobile devices in the U.K. The campaign included organic tweets and posts on Twitter and Facebook, with the gaming company promoting several specific posts on both networks, targeted to current followers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Enhanced Debate On The New York Times’s Bits blog, Claire Cain Miller tackles both sides of the recent mobile ad standardization changes by Google through AdWords – known as enhanced campaigns. After noting Google’s reasoning for the changes, she echoes the concerns of buyers, […]
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw the company’s display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S. Read the release. For […]
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind […]
When you look around the advertising ecosystem, the ad technology sector is packed with start-ups which are often heavily-backed by venture capitalists willing to make a bit that Company X will be the next Facebook or Google. Yet, over the past few years, some ad tech startups have crossed a threshold and created real businesses […]
Google executives have been banging the drum on “premium programmatic” for months now, calling out the false dichotomy between automated media buys and traditional direct selling. In a discussion with Steve Sullivan, the Interactive Advertising Bureau’s VP of Ad Technology, Scott Spencer, director of Product Management at Google, offered outlines for the company’s approach, including assurances […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Atlas To Facebook The eagle has landed – almost. Microsoft is announcing the sale of its Atlas ad server to Facebook as early as next week says Ad Age’s Jason Del Ray. He writes, “The acquisition price is not known, but is expected […]
DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in similarly mature display ad tech companies. (AppNexus secured $75 million last month, Rocket Fuel took $50 million in June). Thomvest Venture Capital led the round and gains a board seat, while current investors Atlas Venture, Flybridge Capital […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. The piece is a response to our recent column, “DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?” Read it. A recent AdExchanger column […]
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all leveraged that popularity for their advertising strategies. Overall, 74% of mobile game impressions came from smartphones in the third quarter 2012, and when it came to the operating system, Android […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Floor Pricing Fixer Upper On its blog, Yahoo!’s Right Media (RMX) announced enhanced floor pricing capabilities for “supply partners” seeking to sell display advertising through the Exchange. The use of “supply partners” instead of “publishers” is telling. Other than Yahoo!, it would seem ad […]
Is this the beginning of the end for Yahoo’s Right Media Exchange? According to All Things D’s Peter Kafka and confirmed by a Yahoo blog post, Google’s AdSense ad network will be among the monetization solutions embedded within Yahoo’s owned and operated properties. The global deal covers inventory on Yahoo’s owned and co-owned properties (think […]
Since last fall, Google has shown a more aggressive stance in challenging Amazon’s dominance in e-commerce, particularly as Facebook has also been making its own significant maneuvers in the space. Google’s $125 million acquisition of Channel Intelligence, one of its four Google Shopping launch partners, is designed in part to develop more in-house capabilities to […]
This week Facebook added Lookalike targeting to the pile of low-hanging fruit it has plucked in the data-driven ads space. The offering is closely tied to Custom Audiences, the CRM matching program that allows a brand to find existing customers and prospects by identifying Facebook users through an (anonymized) email address or phone number. Facebook’s […]
Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won’t offer specific dollar amounts, the company says that its video RTB marketplace generated […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. In broadcast, there’s a direct correlation between the time an ad airs and that ad’s relative worth. If we’re talking prime time, prices are high, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Coinage Amazon is adding a virtual currency with a gaming element. Yesterday the company announced Amazon Coins. From the release: “The new virtual currency for purchasing apps, games and in-app items on Kindle Fire. [It offers] app and game developers another substantial opportunity […]
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL’s message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of […]
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]
As a member and managing partner of venture capital group Norwest Venture Partners (NVP), Jeff Crowe is well-known in the ad technology space with investments ranging from Admeld to Turn. With several hot topics pulsing in the venture and ad tech spaces, AdExchanger reached out to Crowe to get his views. AdExchanger: What has been the impact of the […]
Like many big companies, Kimberly-Clark ramped up its investment in data-driven display media last year. The personal care giant, whose brands include Kleenex, Kotex, Cottonelle, and Huggies, started looking into a display “desk” a couple years back, and set one up last year in partnership with its media agency, WPP Group’s Mindshare. Jeff Holecko, who […]
Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook Exchange. But there’s a key […]
The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context of viewability — which has […]
In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in “sub-optimal” practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling media as Sambreel, BuzzDock and […]
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business. And he sees the clear formation […]
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one cluster and matched by MAP […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part overview of the space on […]
