A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Demand-Side Platform
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AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.
How Australian Home Lender Lendi Measures The Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
OPINION: Data-Driven Thinking
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
OPINION: Data-Driven Thinking
Has The Ad Industry Lost The Pulse Of American Consumers?
The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.
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PlatformsMeta Is Selling Ad Slots, TV-Style
