Automotive data company Polk collects and analyzes data related to registration and title information, new vehicle transactions from all the major manufacturers, and even vehicle financing data. Working with companies like Datalogix, with whom Polk has a years-long partnership, the company is able to bring this offline data into the online world. “Polk has some […]
Salesforce.com wants to be “number one” in marketing, said CEO Marc Benioff during the company’s Q1 earnings call Thursday. “We’ve acquired our way into marketing, first by purchasing Radian6, then by buying Buddy Media,” Benioff said. “And we don’t want to just be number one in listening, publishing, or social advertising, but a number of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google […]
You know viewability is a big deal when rivals in a given space band together to promote a new open source standard around it. That’s what’s happening in online video as TubeMogul organizes a group of fellow video ad tech vendors including BrightRoll, Innovid, LiveRail and SpotXchange to support OpenVV (or Open VideoView), a viewability […]
The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo and Aol Advertising, has released a revised code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as geolocation data and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Consultant & Former Razorfish Client Partner. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now […]
Today, LUMA Partners gathered together ad tech executives from near and far for its annual Digital Media Summit during New York City’s Internet Week. The agenda featured a content-rich day of discussions on the corporate development and strategy side of ad tech, as opposed to the client side. Among the highlights was a keynote by […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Corso, Vice President of Media Solutions at dunnhumbyUSA. In Dr. Seuss’ The Butter Battle Book, the Yooks are separated from the Zooks by a wall, an arbitrarily drawn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Out-Of-Home Signs on sticks – can you buy them programmatically? Xaxis thinks so. The WPP trading desk is adding out-of-home buys courtesy of sister company Spafax and its geo-based audience segments (with Vistar Media’s help – Digiday). The venues: “taxis, shopping malls, doctor’s […]
Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics. And it works across ad formats/sizes (including mobile), verticals and […]
Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet-connected TVs that brings together an ad exchange, ad serving and ad management functionalities. “A connected TV looks a lot like a tablet computer,” explained Opera Mediaworks CEO Mahi de Silva. “Given our experience in the tablet and smartphone space, as well […]
Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates […]
AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising. CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out, […]
Mobile advertising grows more enticing as consumers become attached to their smartphones and tablets. Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however. AdExchanger went straight to the experts and asked several demand-side platforms (DSP), supply-side platforms (SSP), ad exchange companies and an ad agency this question: “How limited […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Subramanian, Chief Marketing Officer at Velti. When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Elementary, My Dear Watson From yesterday’s Smarter Commerce Global Summit in Nashville, Tennessee, supercomputer “Watson” is apparently coming to marketing in a much bigger way. An IBM release offers, “Watson will serve as an assistant in helping line of business leaders from CMOs, customer […]
Mozilla, maker of the Firefox web browser, must fix three areas within its third-party-cookie-blocking patch before it can be rolled out to users, according to Stanford graduate student Jonathan Mayer, who developed the patch. The problematic areas involve “underblocking,” i.e. inadvertently allowing unwanted tracking cookies past Firefox’s cookie blocking patch, Mayer explained in a blog […]
Last week AdExchanger looked at the dynamic between ROI DNA, a performance-driven agency, and its preferred display-trading partner, Run DSP. (Read the story.) There are many such relationships in ad tech, where a mid-sized agency relies on a key network or platform partner to drive ROI and provide hand-holding to its planners and buyers. You […]
Ziff Davis’ acquisition of tech blog network NetShelter is part of a continuing strategy to expand its vertical content for IT pros and young men. Ziff Davis has been a serial acquirer since former Time Inc. digital chief Vivek Shah took over the company as CEO nearly three years ago, with investment assistance from PE firm Great Hill […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of AppNexus, the idea that advertisers can achieve […]
For the most part, internet analysts and ad industry observers are applauding Yahoo’s $1.1 billion acquisition of microblog Tumblr. The timing appears to be right for both companies. Yahoo CEO Marissa Mayer, fresh from a series of acqui-hires, saw an opportunity to bring a new media network with a young, socially engaged, and logged in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Sourcing RTB Google is offering its RTB technology in a roll-your-own format. Developers can access the company’s customizable toolkit for real-time bidding applications using tech from DoubleClick and Google Cloud Platform. A Google developer blog post says, “With Open Bidder buyers can significantly […]
There were two adjectives Yahoo CEO Marissa Mayer used repeatedly when discussing the advertising opportunity with Tumblr, which her company agreed to buy for $1.1 billion. Those words: “native” and “aspirational.” It’s what you would expect. In its short history of monetization, Tumblr has focused on organic ad formats, tentatively rolling out tools to promote […]
Adelphic, one of a handful of companies helping brands and publishers identify audiences across devices, has scored a CEO from agency land. Michael Collins was the chief executive at WPP-owned mobile agency Joule, which he built from scratch in 2007 into a global mobile-centric marketing agency with outposts in North America, Europe, Asia and Australia. […]
Yahoo’s planned acquisition of Tumblr brings it “coolness,” young demos and mobile eyeballs, says the blogosphere. The deal, reported at $1.1 billion, is Yahoo’s Instagram – even with aging Flickr already aboard. Okay, fine. From here, this acquisition may also be a new, strategic move into “identity.” Yahoo Mail used to be the portal’s identity magnet, but product development neglect and […]
It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience. Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, SVP of Strategic Business Development at The Trade Desk. About three times a week, I hear the same question from presidents, media directors or technology directors of […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does the NY Times. All Things D broke the story late last week and referenced […]
Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , which Pandora hopes […]
