“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Long Road Ahead Businessweek attempts to answer the question on everyone’s mind: Can Marissa Mayer save Yahoo? After one year at the struggling tech giant, Mayer has made plenty of headlines through big acquisitions and sweeping policy changes such as ending telecommuting. But […]
Razorfish’s global chief media officer has resigned, becoming the latest seasoned digital exec to exit a Publicis-owned agency. Jeff Lanctot’s departure, first reported by Digiday, comes close on the heels of Razorfish CEO Bob Lord’s exit for the top job at AOL Networks. Speaking with AdExchanger, Lanctot said Lord’s exit was a motivating factor but […]
An ad-network stalwart is struggling. The earnings release on the SEC’s site has few details on the display advertising performance for ValueClick, but the earnings call was another matter. In spite of its acquisition of display ad retargeter Dotomi in 2011, ValueClick continues to search for solutions to shore up the company’s growth potential. Its Q2 2013 […]
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
Today, Pinterest introduced “price-watching,” a way for consumers to receive email notifications when the price drops on an item they pinned. Price alerts mark the “first additional application of rich pin data that we’ve seen and I think there will be others,” said Danny Maloney, cofounder and CEO of Pinterest marketing and analytics firm PinLeague. […]
While the New York Times Co.’s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a “complex and fragmented” marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In […]
Video supply-side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct-ad sales methods closer together. Read the release. While general market SSPs like the Rubicon Project and PubMatic have used Deal IDs for publishers in its private marketplaces for some time, video-brand media companies have been […]
Last year MediaMath Sales VP Charles Cantu approached his CEO, Joe Zawadzki, to give his notice. He had gotten a competitive job offer that included a major pay raise and the opportunity to manage a team. Zawadzki asked him, “What do you want to do after this?” Cantu replied, “I want to run my own […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate development at DataXu. In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Agency Agency holding company IPG is launching a new publishing division, called Mediabrands Publishing, according to The New York Times. In an effort to reach millennials who aren’t as easily marketed to, the new division will allow brands to push out unique content. […]
Akin to an infant reaching its “Terrible Two’s,” designer flash sale site Fab.com has changed a lot in the period following its second year. The good? The ecommerce company, founded in 2011, inked $150 million in Series-D financing from Atomico, Andreessen Horowitz, Tencent, ITOCHU and others, bringing its running tally to $310 million in less […]
During the NYTCo’s Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher’s display ad sales, particularly mobile, but analysts don’t expect a change any time soon. For now, it looks like more of the same, particularly for the company’s display ad sales, which fell 4% in Q1. […]
Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a “Do Not Track” mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not […]
Ask any retail marketer what their greatest challenge is and a recurring theme could very well be – close the loop on digital and in-store offers and promotions. Brick-and-mortar stores are increasingly upgrading their point-of-sale solutions to account for digital payments and other new waves of commerce capabilities. Sparkfly, which originated just over 10 years […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Ads On Facebook Facebook video advertising will take the form of 15-second television-style ads, according to Bloomberg’s Edmund Lee. Depending on how large an audience the advertiser wants, the ads could cost up to $2.5 million a day. Facebook and Nielsen have already […]
As more marketers use data to deploy targeted offers, clear differences are emerging in how industry verticals embrace digital strategies, a study has found. Digital technology company Lyris and the Economist Intelligence Unit found in “The Digital Marketing Gap” that some of the most widely growing areas of strategic importance to marketers include: content to guide product research, the […]
The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research’s Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about […]
As news of the Publicis-Omnicom mega merger settles, questions remain about what this means for the advertising landscape. AdExchanger reached out to venture capitalists who fuel much of the ad market and asked them this question: “What impact do you expect the merger will have on ad tech and venture capital, if any?” Click or […]
For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth, […]
What does the marketer really think about the Omnicom-Publicis marriage? Intuit’s Head of Online Acquisition, Cezanne Huq, shared his thoughts on the merger, which is partially informed by his own company’s agency services needs as well as his background in the services world. Though he declines to say exactly which agencies Intuit works with today for competitive reasons, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acqui-hiring Spree Although nothing is confirmed yet, AllThingsD’s Kara Swisher got word that Yahoo may acquire e-commerce app platform Lexity (AdExchanger Q&A 2011). This would mark the 19th acquisition since Marissa Mayer took over as CEO, and some speculate the acquisition spree is really […]
The differentiator is: Who holds the data? Immediately following the Publicis-Omnicom mega-merger that came on a sunny Sunday afternoon in France, a couple of questions remained. To what extent was the deal motivated by technology-driven changes in marketing? And what are the deal’s implications for consumer tech titans like Google, Twitter and Facebook? “If you […]
As analysis of the merger of Publicis and Omnicom Group rages on, one of the critical challenges ahead for the combined entity appears to be “conflict of interest.” AdExchanger’s Zach Rodgers reported yesterday when the merger announcement was made, Omnicom CEO John Wren was non-chalant about potential conflicts: “Shared clients contributed over $6.5 billion in […]
As more advertising dollars pour into digital — and into agency trading desks — the exchange model’s momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that […]
Foursquare, the platform that perfected the art of the “check-in,” has set its sights on the small-business advertiser. Not a stranger to the phrase “monetization,” sitting on 35 million users’ worth of locally relevant, location-based user data has led Foursquare to explore various avenues to boost ad revenue among the 1.4 million small businesses that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we […]
