Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York. With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as […]
Programmatic native ads are now available on the BrightRoll Exchange, opening up access for advertisers beyond Yahoo’s owned-and-operated properties. “We’re offering all third-party RTB buyers access to native inventory,” said Tod Sacerdoti, Yahoo VP of display and video ad products, on stage at AdExchanger’s Industry Preview conference in New York City on Wednesday. The upshot: […]
As programmatic commands a greater share of marketing budgets, trading desk knowledge will expand throughout organizations. Accuen expects its trading desk to decentralize when programmatic reaches 70% to 80% of media budgets industrywide, according to Megan Pagliuca, who became the CEO of Accuen after leaving Merkle late last year. That will happen in the next […]
When Condé Nast created its Food Innovation Group 14 months ago by combining Bon Appétit and Epicurious, the move gave it enough scale to take on AllRecipes and the Food Network. The group recently sensed an opportunity in the market to focus on short food videos designed for mobile and social audiences. It quickly pounced, […]
Intent-targeting platform Qualia has merged with early cross-device shop BlueCava, AdExchanger has learned. The move will marry cross-screen data with purchase signals, which the two companies say will strengthen their collective offering. BlueCava’s technology – and 40 employees – will fold into the larger Qualia brand. BlueCava chairman and CEO Phil Myers will move into […]
Health and wellness publisher Greatist raised $4.5 million in Series A funding Tuesday. The five-year-old publisher turned a profit last year for the first time, and it’s seeking more funds to create custom, high-touch programs with Kind, FitBit and other advertisers. CEO Derek Flanzraich wants Greatist to become a top player in the health and […]
2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathleen Grigg, senior vice president of client solutions at 84.51°. Marketers largely understand the importance of leveraging data to understand customers and how their actions impact consumer behavior. Companies across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bloomin’ Onion Spanish-language Univision purchased a stake in The Onion and its various channels (like the A.V. Club and ClickHole). Read the release. The move is part of a broad effort to reach a younger audience, and follows Univision’s recent acquisition of The Root, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at Vibrant Media. Some of the predictions that programmatic direct channels will experience a sizeable growth surge in 2016 may be too ambitious. As yet, […]
All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics and incumbency. For the 2016 election, Democrats appear to have solidified advantages in tech, data and paid media that represent a similar fundamental force working in their favor. One straightforward example is TV inventory. […]
Publishers thinking about how to deal with the growing rates of ad-blocking users can start by doing something simple: Just ask them to unblock. Requests to turn off ad blocking resulted in 30-40% of users whitelisting the publisher, according to data shared by GQ (30%), IDG Communications (37% for B2B and 38% for B2C) and […]
Battle cries and breast beating notwithstanding, the industry doesn’t seem to be doing all that much to tackle bot fraud, which is expected to take a $7.2 billion bite out of ad budgets in 2016. That’s according to research released on Tuesday by the Association of National Advertisers and bot detection firm White Ops. It’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A(OL) Rose By Any Other Name AOL owns media properties (like HuffPo and TechCrunch), email accounts, an ad tech stack and mapping services (remember MapQuest?), but its brand is loosely understood by users who associate it with dial-up Internet and marketers who don’t know […]
AppNexus’ management and investors have spent the better part of a year preparing to take the company public. But the harsh (and getting harsher) IPO climate means they might not get to realize that ambition any time soon. As a result, even while AppNexus remains poised for a public offering – and could in fact […]
Some people might describe Foursquare’s shift from location-based social network to a purveyor of location data as a pivot. But Steven Rosenblatt, newly appointed president of Foursquare, prefers the term “evolution.” “We’ve been building the world’s largest location intelligence data company for some time,” said Rosenblatt, who came to Foursquare in 2012 after several years […]
Over two years, a lot has changed for online contact lens seller 1-800 Contacts. “In 2013, we didn’t even have a mobile app,” said its VP of digital commerce, Justin Olson. Contrast that with 2015: “Seventeen percent of our total orders came through the app and about 20-25% of orders come through mobile web.” Olson, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Derek Huyser, head of business development at AdYapper. What is it about money that makes people lose all connection to reality? We’ve all heard the stories of lottery winners going […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brian Stempeck, chief client officer at The Trade Desk. If you’re selling your home, the asking price is driven largely by multiple listing service data all real estate agents subscribe to. If you’re selling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crab Apples In a brusque note posted to Apple’s developer blog on Friday, the company announced the end of its iAd App Network, which will officially sunset on June 30. No new apps will be admitted to the network, though current marketplace members can […]
With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Rating Council is focusing its attention on mobile in 2016. ”We’re getting pretty close here,” said Ron Pinelli, VP of digital research and standards at the MRC, speaking at a town hall meeting on the state […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bart Mroz, CEO at SUMO Heavy. Information changes everything. For shoppers, the age of information comes with perks, including greater access to product knowledge, more relevant offers and personalized shopping experiences. […]
H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast TV ads just in time for tax season, with a goal to increase awareness among the youngest demographic set of tax filers. H&R Block declined to disclose how much it is investing […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. The digital advertising industry is rapidly reaching a maturation point, particularly in programmatic. The widespread development of native advertising and even the much-talked-about promise of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so that an acquisition may be in the offing. A few days after Digiday reported on its API dreams, Re/code’s Kurt Wagner notes the company is evaluating acquisition targets. Among the startups in […]
If Apple is indeed shifting its iAd platform to focus on direct deals, as BuzzFeed reported Wednesday, it means its experiment accepting programmatic demand has come to an end after little more than a year. Perhaps it was inevitable. While Rubicon Project, Accordant Media and MediaMath were among iAd’s programmatic partners, not much happened after […]
The so-called privacy paradox was a big topic of discussion at the Federal Trade Commission’s first PrivacyCon. The event, held Thursday in Washington, DC, brought together around 20 privacy and data researchers who presented their work on consumer privacy and security issues in the commercial sector to an audience of technologists, policymakers and regulators. “There […]
Despite ongoing efforts by the Media Rating Council to close the reconciliation gap between vendors, discrepancies continue to haunt viewable impression counts. And there are some who say the MRC is needlessly adding complexity to the process with its reporting requirements. “There’s a lot of slicing and dicing of the data going on,” said David […]
Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly […]
