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What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta.

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

Solutions that fundamentally address the issues curation attempts to solve already exist. The problem is that none of these solutions have been adopted by the buy side.

The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient.

Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia.

The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.

Driverless vehicles could become the next hot media channel; FDA reveals new ad guidelines for drug manufacturers; and artists come up with new ways to sabotage generative AI.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,

Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.

As media consultancy Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs to go.

Threads will introduce ads to capitalize on users fleeing X; Perplexity tests ads and sponsored queries; and Amazon pulls the plug on Freevee.

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles.

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.

Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction?

Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest.

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Like many other DTC brands (including those it shares space with at the outdoor mall), it’s using a storefront to build brand equity.