Latest

Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance.

Google says it plans to stop restricting fingerprinting because of two shifts in the advertising ecosystem: the rise of connected TV and the rise of privacy-enhancing technologies.

AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on PornHub; and the US TikTok ban has Americans flocking to other China-based apps.

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming […]

The Trade Desk has said it will buy Sincera, a startup that aggregates and supplies metadata to ad tech companies. This is TTD’s second-ever public acquisition.

Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That’s why Duolingo makes organic marketing a top priority.

Putting an independent vendor like Albert AI in charge of its search and social campaigns means Grassland Beef retains visibility and control over its marketing.

Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency.

Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.

Pinterest’s main focus is making it easier for users to buy through its platform. “We’re all in on shopping,” CRO Bill Watkins told AdExchanger.

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform forward.

Nineteen states have passed comprehensive privacy laws, but how close are we really to a federal privacy law?

Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen.

On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems. However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out of date. The industry has been stuck in a time warp, and marketers need to understand what’s changed to avoid settling for less.

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters. Right now, that channel is gaming. On the ground at CES, Digitas head of innovation solutions Morgan Pomish explains why gaming is her top recommendation to […]

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech.

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Dave Meeker, head of AI innovation at Monks.

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.

CES is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other retailers.