Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough […]
Nielsen predominantly partnered with big marketing clouds à la Adobe to date – until now. The measurement giant on Tuesday rolled out the Nielsen Marketing Cloud, which is is the company’s first major attempt to unify various homegrown and acquired assets into a single platform for media owners and advertisers. A number of food and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Adviser For Hire DigitasLBi Chief Media Officer Baba Shetty will leave his role to start his own research and advisory firm, Invisible Science. The company will be a subscription-based membership service that helps clients sift through the more than 3,500 vendors in today’s […]
When Omnicom Media Group on Friday launched Hearts & Science, its third agency network alongside OMD and PHD, it chose Annalect founder and CEO Scott Hagedorn to lead the effort. The development comes four months after Omnicom grabbed the majority of Procter & Gamble’s $2 billion media account from Publicis Groupe’s Starcom Mediavest. Part of P&G’s […]
MediaMath is in the midst of replacing its single product architecture with a new sales and engineering org that’s built around enterprise software and services. The company gradually began reorganizing a year ago, first by refocusing the engineering team around specific products. Last fall it implemented an enterprise account structure within the sales team, which […]
Mobile game publisher I Got Games (IGG) – which has spent hundreds of millions of dollars on paid acquisition – was noticing its user retention tank. The culprit? App-install fraud. IGG has 18 million monthly active users evenly distributed across the world, with roughly 40% coming from the Americas, 30% from Europe and 30% from Asia […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Foster, senior vice president of information services at Neustar. The notion of an “always-on” consumer has triggered a lot of interest and attention in cross-device identity. If you’re a […]
At Amazon Media Group (AMG), sometimes the objective isn’t to sell advertisers more ads. AMG has a lesser-known service – ecommerce marketing – where it might evaluate a partner’s broader retail health and the roles contextual elements (e.g., Amazon product detail pages), third-party placements or product availability play in the path to conversion. “You can’t […]
Egmont, which operates more than a dozen publications in Europe, only started investing in digital advertising a couple of years ago. As the print business continued to decline, its Swedish operation decided to focus on fast-moving digital. By extension, that meant going all-in with programmatic. To kick it off, Lars Näslund joined in August as […]
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. This year will be a great one for digital media trading. Digital media trading has jumped the shark and landed safely. Transparency will increase, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New York Times, recalls his time at the newspaper as a “resounding failure,” though not “a complete failure.” In a Harvard Business Review article, Geraci credits the Times for bringing in “entrepreneurial employees” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. I went to the doctor’s office the other day and she complained to me, “You know, the problem with human anatomy is all the complexity. […]
Live-streamed video is hitting its stride. Both Twitter, which inked a 10-game streaming deal with the NFL, as well as Facebook, which gave consumers access to an expanded Facebook Live tab this week, want in on the action. And on Thursday, Al Roker Entertainment, the production company owned by longtime NBC Today co-host and weatherman […]
When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage any potential investor concerns that the directory and listings behemoth wouldn’t be able to make its debt payments. YP Canada was $1.7 billion in debt and teetering on the brink of bankruptcy […]
1-800-Flowers.com announced on Friday that it will deploy IBM Commerce on Cloud to begin integrating its supply chain from inventory to fulfillment and delivery. “The IBM Cloud will reduce complexity, provide the proper focus and enhance the ability to provide wonderful services to the customer,” said the CIO of 1-800-Flowers, Arnie Leap. The tech-savvy retailer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder, president and chief operating officer at Livingly Media. Here’s the problem: Most display ads are technically obscene. It’s very common for a single ad creative to include several large assets with […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Bids Roll In Anonymous sources provide some details to Bloomberg on Yahoo’s suitors. Some companies that were floated as likely bidders early on, including Comcast, AT&T and Microsoft, have backed out of contention. Verizon, though, is expected to make its bid next week, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. When someone says Hershey, you probably think of chocolate. Or when you hear Louis Vuitton, you may envision brown-and-gold monogrammed handbags. But when […]
Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow. Thus, these formats don’t need to be attached to publisher’s video content to […]
The promise of location data is one thing. The undeniable issues around scale and inaccuracy that come along with it are another. “No one disputes that the accuracy and quality of physical data is way below average,” said mobile tech vet Chris Cunningham, who on Wednesday took the reins as CRO of beacon and proximity […]
IBM’s hire of AOL’s former president Bob Lord as its chief digital officer naturally begs the question: What will it mean for IBM’s collection of marketing applications? After all, Lord helped architect AOL’s transition into an ad tech platform – which eventually led to its acquisition by Verizon. But while Lord’s duties at IBM will […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I’ve been waiting patiently for a revolution in the media business and preparing for the inevitable shift to programmatic TV buying. It’s been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Network Chinese ecommerce giant Global Egrow is using Facebook to falsely advertise women’s clothing across a portfolio of fake brand pages, reports BuzzFeed. The companies repurpose influencer and other brands’ social pictures, offer rock-bottom prices and then send poorly made knockoffs. The deception […]
The messenger app Kik, a chat service catering to teens, debuted its Bot Shop on Monday. The shop lets Kik users download chatbots – automated apps meant to simulate real conversation. The shop currently features 16 bots from companies like Vine, H&M, Funny or Die, The Weather Channel and J-14 (a celebrity mag geared toward […]
Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the digital economy, as its members bring a completely different perspective to studying ad auctions. The academic underpinning of ad auctions isn’t new – Hal Varian, Google chief economist and early AdWords designer, […]
It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. “It’s nascent,” admitted Mark van de Crommert, CEO of Mediasynced, an Amsterdam-based TV/online syncing company that recently released […]
VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE has a gut read on who its audience is, it’s less clear what content mix resonates best across YouTube, Snapchat Discover and other platforms. “We have to recognize that Facebook is required […]
The Awl is moving three of its four sites from WordPress to Medium, as part of the Medium for Publishers program, which was announced Tuesday. Migrating an entire site onto a platform is the latest example of the rise of platform publishing. The Awl’s publisher, Michael Macher, tells AdExchanger that “indie publishers need to streamline […]
