A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Video Scarcity
By Nate Neal
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HUMAN Raises $50 Million To Build A Deterministic ID For Attribution
HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.
Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
Billups Launches Attention Measurement For Out-Of-Home
Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.
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Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
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Hey Google, What’s The Chrome User Choice Mechanism Going To Look Like?
It’s been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism. But it hasn’t shared any details yet.
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Pixability Updates Its Contextual Tools To Analyze YouTube With Generative AI
On Monday, Pixability announced the launch of a product called GenAI Contextual Segments (CGS), with a goal to reach specific audiences across a wider range of YouTube content.
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TikTok Shop’s Biggest Strength Is Its Biggest Weakness
Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online shopping in the US can be, well, a thing.
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Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.