Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There isn’t a federal regulator out there that doesn’t have rules around misleading, deceptive or unfair practices, including the Consumer Financial Protection Bureau, the Federal Trade Commission and the Federal Communications Commission. And […]
As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging apps that are trendy with teens and 20-somethings. In a partnership with messaging app Kik, revealed Wednesday, True[X] will begin to integrate 15-second interactive video ads that allow Kik users to exchange […]
When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses its parent’s deterministic data sets to power media campaigns. This value prop is becoming more attractive as agency trading desks move to buying through private marketplaces and evaluating success through benchmarks like […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In any case throughout human history where capitalism and markets were suppressed, black markets sprouted and thrived to take their place. North Korea, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Up Pin The Cloud Pinterest is proving its offline worth. The platform tapped Oracle Data Cloud to help it demonstrate the impact of promoted pins on offline sales. The duo also released a CPG-centric study that leveraged Oracle’s Datalogix tech to show how campaigns performed with […]
On Tuesday, Pandora revealed it would be introducing two visual ad units at the end of the year: a mobile ad unit delivered within the same space that has the album art, and that adjusts based on the phone’s screen size; and muted video in a responsive display unit. Both are in beta with Express […]
Media rebates and other nontransparent business practices by US agencies are pervasive, according to a long-awaited study from investigative firm K2 Intelligence that was released Tuesday. The Association of National Advertisers (ANA) commissioned the study last year in light of mounting marketer concerns about undisclosed media agency revenues. Read the full report. Of the 117 […]
HookLogic, which places ads on its retail clients’ ecommerce sites, on Tuesday released two products that expand the reach of its ad-serving capabilities. The company will place ads on platforms such as Google and Facebook, and has introduced the attribution tool HookLogic 360 to measure within its retail network. It also revealed a unique way […]
Few people think of National Public Radio as an advertising forum. Certainly that’s still the case with terrestrial radio – where NPR, as a nonprofit, adheres to FCC regulations that allow for the identification of corporate sponsors but not the promotion of their products. But the less-restrictive digital environment and the consistent growth of podcasting […]
Cross-channel marketing company Signal announced $30 million in fresh funding on Tuesday – seeming evidence that ad tech funding isn’t drying up for everyone. That brings Signal’s total funding to around $70 million since it was founded in 2009, including a $13.3 million round of venture capital in March. Raising funds hasn’t been a problem, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Albrecht, managing partner and co-founder at Crossmedia. Media agencies undoubtedly will come under scrutiny after an Association of National Advertisers (ANA) report on rebate practices comes out on Tuesday. […]
Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Kevin Tan, CEO at Eyeota. With elections season heating up in the US and Australia, political candidates have their eye on the prize. But opinion polls are confusing and occasionally inaccurate – something that we can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Free Times Choice is the name of the game, and The New York Times is exploring a new one: an ad-free digital subscription. “We do want to offer all of our users as much choice as we can, and we recognize that there are some users […]
Admiral, a performance marketing solution designed to help publishers reacquire and monetize audiences who use ad blockers, launched Monday with a $2.5 million seed round. Admiral identifies audiences with ad blockers turned on, works to re-establish those users (by opting in to a lightened ad experience, say, or asking to be whitelisted) and then makes a […]
With additional reporting by Sarah Sluis. Mobile app marketing platform Fiksu was quietly acquired last Wednesday by an obscure holding company for an undisclosed sum. But it’s a fate that could have been avoided. Fiksu’s cautionary tale has multiple chapters. It’s the story of what happens when a company pegs its future to the dynamics […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively. […]
Intent data for a hotel might look very different than it does for a shampoo manufacturer. Whereas luxury and travel marketers have direct access to transaction data that can be used to target and upsell customers, CPG manufacturers often sell at the SKU level through retailers, which retain the purchase data. CPG advertisers need granular […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-opoly The FCC’s broadband privacy proposal could stunt innovation online by making it harder for new players to enter the market and compete with giants such as Google, writes Roslyn Layton in an opinion piece for Forbes. More than 30% of all digital ad revenue is […]
Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube, […]
Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media posts show off the best the town has to offer, from skiing and mountain biking. But these organic posts aren’t often viewable beyond a poster’s followers, which is why the tourism board […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gabe Bender, product strategy lead at Sharethrough. Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watson’s New Trick IBM has made good on its forecast merging Weather Co. and Watson assets [AdExchanger coverage]. IBM just rolled out interactive Watson Ads, which use cognitive supercomputing to turn consumer text and voice requests into dynamic ads. If you’re Campbell Soup, people looking up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Hill, CEO at adMarketplace. Over the past few years, there has been a recurring narrative in the ad tech trades: Ad tech is having a midlife crisis. An ad […]
Despite its tax and auditing acumen, PricewaterhouseCoopers (PwC) has 3,000 creatives, engineers, strategists and technologists dedicated to experience design and digital services that span ecom to cybersecurity. Like competing consultancies Deloitte Digital and Accenture Interactive, PwC Digital has grown both organically and through acquisition via its 2013 purchase of digital and creative consultancy, BGT, and […]
