“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. There is so much data that can make a person’s every touch point and experience more rewarding. It’s all about personalization. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vrooom The auto industry is shaping up to be one of the big drivers of digital tech investment and innovation. Bloomberg reporters connect the web of dollars, partnerships and human talent zooming around the industry. According to McKinsey, the next decade will see more than a […]
Programmatic TV will grow but remain a fraction of overall TV spend through 2017, according to eMarketer’s first forecast on the nascent space, released Tuesday. Spend on programmatic TV, which eMarketer defined as the automated process for buying television ads through cable, satellite or broadcast networks, is expected to more than double to $2.16 billion […]
If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media […]
Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were not disclosed. GoChime extends B2B email campaigns to social and display media. It will now be a Bounce Exchange product called “Behavioral Audiences.” GoChime’s relatively small team has already integrated with Bounce’s […]
When StickerRide talks about driving impressions, the word “driving” is literal. The Moscow-based startup, which launched in the US on Tuesday, offers a platform that enables the drivers of private cars to turn the sides of their vehicle into ad space. It’s a bit like outdoor on the go. US CEO Christian T. Lundgren describes […]
As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said […]
LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Microsoft will pay $26.2 billion for LinkedIn, which represents a 50% premium on LinkedIn’s stock price at the time when the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback Maybe a weak upfront market last year was just what the doctor ordered for the ailing broadcast TV industry. Marketers didn’t take all that money and go elsewhere, they just waited and bought on the scatter market, driving up rates. Ad […]
InMobi was the first mobile ad network to get whipped by the Federal Trade Commission under the Children’s Online Privacy Protection Act (COPPA) for tracking geolocation without parental consent – and it’s not going to be the last. “What happened here is a wake-up call for regulators,” said Allison Fitzpatrick, a partner in the advertising, […]
Since some people will never tune into their local 5 o’clock news broadcast, many local news stations are setting aside competitive concerns to partner with NewsOn. The app brings 141 local news broadcasts to OTT and mobile audiences. “While these companies compete fiercely with each other in local markets, they see the value of NewsOn,” […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different […]
How do you crush it with organic views and shares in a sea of paid content? Raw humor and parody seem to be doing the trick for Someecards, the e-card site founded by former MRM and Avenue A/Razorfish creative VPs in 2007. As the self-described antithesis of the Hallmark greeting card, Someecards started out creating […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system won’t work for us.” Those who work […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set, SaaS Ad tech vendors are trying hard to replace their media markups with true SaaS revenues, and Digiday’s Yuyu Chen checks in on their progress. “Since enterprise software is still relatively new for CMOs, we structure pricing in a way that is more familiar […]
Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this […]
After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can […]
Hours after the United Kingdom voted to quit the European Union, its most prominent ad industry employee is feeling… well, in his own words: “Very disappointed, but the electorate has spoken.” WPP Group CEO Sir Martin Sorrell told AdExchanger in a statement that “The resulting uncertainty, which will be considerable, will obviously slow decision-making and […]
Mobile search has become a cornerstone of Reckitt Benckiser’s ecommerce strategy. “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying to buy a product,” said Shubhankar Goel, associate brand manager of ecommerce at Reckitt, which owns household brands like Lysol, Airwick, Mucinex, […]
Agency creatives can be iffy about applying programmatic concepts, such as targeting, data layering or real-time bidding. Not in all cases, of course – they recognize the moments when programmatic can boost a campaign. But programmatic advocates, they feel, sometimes excessively focus on the technology. They also have a tendency to automate more than what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. People-based marketing – the ability to reach the right person, at the right time, on the right device – has been a practice […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, head of ad product and technology at The Washington Post. The publishing world now, more than ever, is extraordinarily fast. What used to take seconds for a URL load can now take […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile ad network founded in India and now based out of Singapore. The regulator said InMobi “deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge […]
That the media and advertising landscape is in flux isn’t news to any holding company exec. The question is how best to wrangle it – or at least position yourself so you and your clients can take advantage in the future. Dominique Delport, global managing director of French holding company Havas Media Group, has a […]
“BitTorrent” and “ads” are not two words you expect to see together, but the peer-to-peer file sharing service wants to prove it’s more than just a conduit for pirated content. On Thursday, BitTorrent rolled out a streaming service for Android, iOS and (soon-to-come) Apple TV apps called BitTorrent Now that’s like a cross between YouTube […]
Independent mobile supply-side platforms (SSPs) are going extinct, the result of commoditization and natural evolution. “It’s been really hard to be a single-point solution player in the ad tech space for a long time, but now it’s almost impossible,” said Christopher Hansen, chief product officer at IgnitionOne. “Just take a look at the Terry Kawaja […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
Google is building a technology platform that will underpin two of its buy-side solutions: DoubleClick Bid Manager (DBM), a DSP and ad server for large advertisers, and Google Display Network (GDN), where search advertisers and small advertisers play. “We think there are huge opportunities to democratize programmatic for Google Display Network buyers,” said Brad Bender, […]
