The ad-supported model, however, provides a 70-30 net split in favor of the publisher, while a new “pay-per transaction” model on direct downloads throws 90% of revenue generated to the creator.
As of now, BitTorrent claims 23 artists and app partners are testing its newly rebranded streaming option. The company also promises to provide its publisher partners with data transparency via a dashboard capturing fan profile information.
Although direct sales are a viable part of the BitTorrent ecosystem, it’s also piloting video and mobile supply-side platform SpotX for the ad-supported component of BitTorrent Now, which gives it access to a marketplace of demand.
“The [way they transact] is entirely up to the publisher,” Schreder said. “They can share projects for free in exchange for an email address, use ads or [do] direct sales. Every single piece of media has a different business model. Here creators have the option to take advantage of multiple different options for monetizing their work.”
BitTorrent Now represents on-demand media, while multichannel live-streamed app, BitTorrent Live, is more focused on live video.
What sets BitTorrent apart, claims Schreder, is the service’s reach with young audiences, as well as a stated commitment to artist agency.
“Creators can choose their business model, and they can use almost any format to tell their story,” she said. “BitTorrent Now is an open platform. Anyone can come in and use it. But we do see ourselves as offering a platform for breaking culture and the Internet’s outside voices.”