“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder and CEO at Protected Media. Online fraud is nothing new, but now there are more players. More cyber criminals are profiting, and more people are rallying behind […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Friedman, COO at Goodway Group. I spent the first 10 years of my career in traditional media. The past 10 have been in digital. When I made the transition I was astounded by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of The Race Sinclair Broadcasting has withdrawn its political spending forecast for the year, due to unorthodox election advertising patterns. Gray Television Inc. also withdrew its guidance. According to The Wall Street Journal, political TV ad spend is down 42% since 2012, largely due to […]
Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which the agency trade body blogged about on Monday, anyone (from marketers to executives from other agencies) who finds an agency is not compliant with the 4As’ guidelines […]
If time is money, agencies and publishers are still working out how to bill for it. At a Wednesday event hosted by IAS in Manhattan, Mitch Weinstein, SVP of ad ops at IPG Mediabrands, shared research that found time in view was more important in driving ad effectiveness than the number of in-view pixels. In […]
Now trading on NASDAQ: The Trade Desk. The demand-side platform officially IPO’d on Wednesday morning, with shares trading between $28 and $30, smashing the company’s $16-to-$18-per-share projection (which it amended upward from $14 to $16 the day before its IPO). The stock price as of approximately 3 p.m. Eastern placed the company’s market cap close […]
While consumer interest in augmented reality (AR) has risen and fallen like a tide, retailers and tech vendors see it as more than just a passing fad. Hybris Labs, the retail tech R&D division of SAP, began working on AR products in 2013 after Google Glass debuted, said Hybris Labs team lead Christian Neeb. “There […]
Publicis-owned agency Zenith had many high-profile exits in the last year, like Julian Zilberbrand moving to Viacom and John Nitti going to Verizon, but the agency is doubling down on recruitment. Increasing competition from systems integrators and consultants like Deloitte and Accenture have forced Zenith to rethink its talent requirements. “We’re recruiting people who can […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The only way to get data to flow from marketing to advertising and back again is through an identity graph. The Japanese were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s House Adobe’s Marketing Cloud business grew 10% in Q3, bringing in $404 million across the company’s Campaign, Audience Manager and Media Optimizer products. For full-year 2016, Adobe predicts 20% revenue growth to $1.63 billion. AMC revenue is about double that of Salesforce’s Marketing Cloud, by […]
News Republic users read about 200 pages of news stories per month. “That’s like reading a big book of news every 30 days,” said CEO Gilles Raymond, who founded the news aggregator app in 2008, the same year the App Store launched. It’s that level of time spent that attracted Cheetah Mobile. In August, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, executive vice president of brand safety at GroupM Worldwide. On Sept. 16, Sourcepoint CEO and co-founder Ben Barokas penned the column, “Where Will Facebook’s Ad Reinsertion Move Leave […]
Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how […]
A tough global economy has given way to cost-conscious marketers, short-tenured CMOs and squeezed agencies. These are the challenges Maxus Global CEO Lindsay Pattison must work through as she sets the vision for the GroupM agency. “We are the challenger group in the family,” said UK-based Pattison. “We are more data-driven. We didn’t come out […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If you don’t like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with plans to build out its supply-side business, Joe Mandese writes for MediaPost. Ad industry verification services have historically been funded by the supply side, but to date White Ops’ bread and butter […]
Salesforce wants to “democratize” the development of artificial intelligence (AI) applications. That is, making AI available to as many business users as possible. Consequently, it’s baked an AI system called Einstein into the Salesforce platform – such that its capabilities are available across its various clouds, including Sales Cloud, Service Cloud and Marketing Cloud. “AI […]
Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its media account from WPP’s MEC to Hearts […]
Knorr is developing a taste for native. The Unilever-owned seasoning and sauce brand has been experimenting with interactive sponsored content and plans to make it a stock part of its media plan. That’s because it’s the kind of thing that engages millennials, an audience Knorr is particularly interested in courting. Awareness isn’t an issue for […]
As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO David Sable says it’s forgetting about the consumer. Audience targeting? Misses out on potential customers. Ad blocking? A reflection of the unchecked proliferation of ads. Sponsored content? It’s been around forever. But he also realizes ads […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Online advertising owes its rapid growth to JavaScript tags. Finally, without serious code changes, publishers could copy and paste JavaScript and make money from ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocked Facebook is still serving ads to Adblock Plus users, one month after publicly signaling it would circumvent the ad blocker’s filter. “They have basically removed every identifier that’s findable in the first level of ads,” ABP comms guy Ben Williams acknowledged to TechCrunch. But the […]
“We generally may share information we collect on the site with certain service providers, some of whom may use the information for their own purposes as necessary.” That’s a nearly verbatim quote from a real privacy policy. (Emphases added.) “Vagueness impacts the consumer’s understanding of risk and their willingness to share information,” said Fordham University […]
Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of the original architects of the OMC business, had moved on to the CEO role at Cision. Ipsen – formerly an SVP of Oracle’s global industry solutions group […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bedfellows For Better Ads A flotilla of industry trade groups – the 4As, ANA, Digital Content Next, DMA, World Federation of Advertisers, European Publishers Council, News Media Alliance, BVDW Germany, IAB, IAB Europe and all IAB regional groups – have set up something called the Coalition […]
